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Turismo e COVID-19: impactos e implicações no comportamento do consumidor turístico
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Orientador(es)
Resumo(s)
A pandemia Covid-19 gerou um surto sanitário e uma
crise na atividade turística sem precedentes à escala mundial. Os
efeitos da pandemia mais do que contraírem de imediato a
procura revelam ter efeitos estruturais no comportamento do
consumidor turístico. A partir de uma revisão de literatura
baseada no comportamento do consumidor foi construído um
modelo explicativo que põe em interação as necessidades do novo
consumidor, com a reformulação da oferta turística para atender
a essas necessidades. Conclui-se que a pandemia provocou um
impacto permanente no comportamento do consumidor,
acelerando a migração para o online, com maior ênfase na
segurança, higiene e saúde.
The Covid-19 pandemic generated an unprecedented global health outbreak and economic crisis. Therefore, and due to the growing attention given to its effects on the tourism sector and the numerous predictions made at both micro and macro levels, this study seeks to understand the transformations in tourist consumer behavior caused by the covid-19 pandemic. Thus, based on several assumptions, an explanatory model was built that addresses both the demand side (new consumer preferences) and the supply side (measures and strategies to combat the impacts generated by the perceived risk acquired during the confinement period). In this context, in view of the results obtained, it was concluded that this crisis had a permanent impact on consumer behavior, accelerating the migration to online, with a greater emphasis on safety, hygiene and health, as well as environmental and financial awareness.
The Covid-19 pandemic generated an unprecedented global health outbreak and economic crisis. Therefore, and due to the growing attention given to its effects on the tourism sector and the numerous predictions made at both micro and macro levels, this study seeks to understand the transformations in tourist consumer behavior caused by the covid-19 pandemic. Thus, based on several assumptions, an explanatory model was built that addresses both the demand side (new consumer preferences) and the supply side (measures and strategies to combat the impacts generated by the perceived risk acquired during the confinement period). In this context, in view of the results obtained, it was concluded that this crisis had a permanent impact on consumer behavior, accelerating the migration to online, with a greater emphasis on safety, hygiene and health, as well as environmental and financial awareness.
Descrição
Palavras-chave
Turismo Covid-19 Impactos Motivações Consumidor turístico
Contexto Educativo
Citação
Garcez, Ana; Franco, João; Correia, Ricardo (2021). Turismo e covid-19: impactos e implicações no comportamento do consumidor turístico = Tourism and COVID-19: impacts and implications on the tourist consumer behavior. In 16th Iberian Conference on Information Systems and Technologies (CISTI). p.1-6. ISBN 978-989-54659-1-0.