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Publication
Tipos de marcas de qualidade
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.38 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Partindo da defnição dos conceitos de marca e qualidade, são discutidos
os diferentes tipos de marcas, no âmbito das perpectivas jurídicas e de gestão
de marketing. São apresentados exemplos dos diferentes tipos de classifcação
de marcas, debatidos conceitos, apresentando-se referências e tópicos de
refexão, em torno dos conceitos de marketing e de branding.
Starting from the definition of the concepts of brand and quality, the different types of brands are discussed, within the scope of judicial and marketing management perspectives. Examples of the different types of brand classification were presented. Around the concepts of marketing and branding, some references and topics were discussed.
Starting from the definition of the concepts of brand and quality, the different types of brands are discussed, within the scope of judicial and marketing management perspectives. Examples of the different types of brand classification were presented. Around the concepts of marketing and branding, some references and topics were discussed.
Description
Keywords
Marketing Branding Símbolo Nome
Pedagogical Context
Citation
Teixeira, A.; Silva, Severiano; Rodrigues, Sandra (2019). Tipos de marcas de qualidade. In Alfredo Teixeira, Carlos Sañudo (Coord.) Marcas de calidad de carne en Iberoamerica (Caribe, Sudamerica y Peninsula Iberica). [Bragança]: s.n, p. 61-64. ISBN 978-989-20-9141-9