EsACT - Artigos em Revistas Indexados à WoS/Scopus
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- Avaliação da disposição a pagar dos visitantes para mitigar impactos recreativos em ecossistemas lacustres: um estudo comparativo entre Portugal e o NepalPublication . Almendra, Mário; Pinheiro, Eduardo; Costa, Cláudia S.; Martins, Márcio RibeiroIntroduction: The growing demand for recreational activities in natural areas often results in environmental degradation, jeopardising the sustainability of these ecosystems. Understanding visitors’ willingness to pay (WTP) to mitigate these impacts is crucial for supporting the sustainable management of these areas. Objective This paper compares users’ WTP to mitigate the impact of recreational activities at the Azibo Reservoir Beaches (ARB) (Portugal) and the Ghodaghodi Lake Complex (Nepal). Methods: A quantitative on-site survey was conducted at the ARB, with 573 validated responses (95.5%). The Contingent Valuation Method was used to estimate visitors’ WTP for the use and non-use of public goods. Results: Respondents showed a slightly higher WTP for environmental preservation (non-use public goods) compared to infrastructure and services (use public goods). The annual WTP estimation for the ARB suggests a significantly higher valuation — approximately 3.4 times — than the comparable study in Nepal. Conclusion: The findings emphasise the significance of assigning economic value to natural resources for improved policy and management decisions. However, limitations include reliance on survey data and contextual differences among sites. Future research should adopt broader methodologies and representative samples to enhance comparability and robustness.
- Digital marketing in wine tourism – Trás-os-Montes and Dão case studyPublication . Fontes, Filipa; Esteves, Elsa Tavares; Morais, Elisabete PauloHaving quality wine is important for a wine company; however, it is necessary to have a communication strategy and be aware that digital marketing activities are constantly evolving and that companies need to adapt to stay close to their audience. The wine sector increasingly sees digital marketing as a valuable and convenient tool for promoting companies and as a facilitator to reach consumers. The Regional Wine Commissions (RWCs) are entities whose mission is to promote and publicise the wine products of their region. The aim of this paper is to analyse the performance of two RWCs, both located in Portugal – the Trás-os-Montes region and the Dão region – on a digital level (Facebook, Instagram and website) and their use of search engine optimisation (SEO) techniques. The intention is also to identify how they promote regional producers and the wine tourism offer on their websites.
- Is dissolution the solution? A customer relationship reactivation modelPublication . Lopes, Luisa; Alves, Helena; Brito, CarlosPurpose: The purpose of this study is to identify and explore the factors that lead a lost customer to accept the reactivation of the relationship in business-to-consumer services. With few exceptions, most studies have examined dissolution and reactivation processes in isolation. This study relates to both processes. Design/methodology/approach: The empirical study was carried out in a large Portuguese telecommunication company. Firstly, interviews were conducted with 20 key informants and with 20 customers. Secondly, in order to test the research hypotheses, 830 customers were surveyed, including customers from various business units. Findings: Empirically, it was suggested that the acceptance of a reactivation proposal in contractual relationships is associated with customer characteristics (inertia, involvement andage), previous relationship characteristics (quality and globalsatisfaction), customer’s initial willingness to stay, cognitive(specific satisfaction, justice perceptions) and emotional factors(negative emotions) and barriers to reactivation. Research Limitations: The data were obtained from only one industry in one country. Practical implications: The results suggest that firms need to monitor the specific satisfaction (with dissolution and reactivation activities), improve skills in dealing with emotions, ensure fairness in treatment, proposals and procedures, and consider the characteristics of the customer and the past experience with the provider. Originality/value: This study is one of the few that integrates cognitive and emotional factors, in addition to customer and former relationship characteristics, to discuss successful reactivation strategies.
- Unlocking european funds to boost rural tourismPublication . Fernandes, Joana M.S.R.; Nogueira, Sónia P.The difficulty in attracting tourists to less-explored regions, such as rural areas, stems from many factors, including limited infrastructure, sparse amenities, a lack of visibility in the tourism industry, and limited accessibility discouraging potential visitors. Despite offering natural beauty, cultural richness, and unique expe riences, urban and coastal destinations often overshadow rural regions. Additionally, the lack of modern amenities and accommodations deters tourists who prioritise convenience and comfort. Regional entities must collaborate on effective strategies and targeted promotional campaigns to overcome these barriers. Highlighting unique aspects such as pristine landscapes, cultural festivals, and historical landmarks can reshape perceptions of rural travel. Leveraging digital platforms and social media can broaden the audience and attract more visitors. This paper proposes developing an online platform to structure tourism products in the cross-border regions of Northern Portugal and Castile and Leo´n in Spain. These regions share common challenges and advantages, and cooperation can enhance sustainable and ecological tourism. The platform will provide comprehensive tourist information about available resources, stimulate visitor interest, and encourage more extended stays, thereby boosting the local economy. The project aims to create a structured and appealing tourism offer by fostering synergies between the resources of both regions.