EsACT - Artigos em Revistas Indexados à WoS/Scopus
URI permanente para esta coleção:
Navegar
Percorrer EsACT - Artigos em Revistas Indexados à WoS/Scopus por Domínios Científicos e Tecnológicos (FOS) "Ciências Sociais"
A mostrar 1 - 6 de 6
Resultados por página
Opções de ordenação
- Avaliação da disposição a pagar dos visitantes para mitigar impactos recreativos em ecossistemas lacustres: um estudo comparativo entre Portugal e o NepalPublication . Almendra, Mário; Pinheiro, Eduardo; Costa, Cláudia S.; Martins, Márcio RibeiroIntroduction: The growing demand for recreational activities in natural areas often results in environmental degradation, jeopardising the sustainability of these ecosystems. Understanding visitors’ willingness to pay (WTP) to mitigate these impacts is crucial for supporting the sustainable management of these areas. Objective This paper compares users’ WTP to mitigate the impact of recreational activities at the Azibo Reservoir Beaches (ARB) (Portugal) and the Ghodaghodi Lake Complex (Nepal). Methods: A quantitative on-site survey was conducted at the ARB, with 573 validated responses (95.5%). The Contingent Valuation Method was used to estimate visitors’ WTP for the use and non-use of public goods. Results: Respondents showed a slightly higher WTP for environmental preservation (non-use public goods) compared to infrastructure and services (use public goods). The annual WTP estimation for the ARB suggests a significantly higher valuation — approximately 3.4 times — than the comparable study in Nepal. Conclusion: The findings emphasise the significance of assigning economic value to natural resources for improved policy and management decisions. However, limitations include reliance on survey data and contextual differences among sites. Future research should adopt broader methodologies and representative samples to enhance comparability and robustness.
- Digital marketing in the tourist resorts of Terras de Trás-os-MontesPublication . Esteves, Elsa Tavares; Ribeiro, M.; Morais, Elisabete PauloTourism in rural areas has experienced an evolutionary demand, taking into account new needs and trends in tourist consumption. The promotion of the various rural tourism enterprises must, like other businesses, be accompanied by the use of digital strategies and tools. Thus, the main objective of this research is to assess the use of digital marketing and its tools for promoting rural tourism enterprises in Terras de Trás-os-Montes. We opted for a qualitative methodology with semi-structured interviews with the managers of the enterprises in the study region, in order to find out their point of view on the application of digital marketing. The results reveal that the entities recognize digital marketing as an essential tool for business survival and growth. They consider that they use social networks in a "superficial" way to promote regional events, publicize seasonal activities that can be practiced by guests and promote the enterprise. Their weakness is the lack of knowledge they have in digital marketing to apply more tools and optimize the ones they already use.
- Digital marketing in wine tourism – Trás-os-Montes and Dão case studyPublication . Fontes, Filipa; Esteves, Elsa Tavares; Morais, Elisabete PauloHaving quality wine is important for a wine company; however, it is necessary to have a communication strategy and be aware that digital marketing activities are constantly evolving and that companies need to adapt to stay close to their audience. The wine sector increasingly sees digital marketing as a valuable and convenient tool for promoting companies and as a facilitator to reach consumers. The Regional Wine Commissions (RWCs) are entities whose mission is to promote and publicise the wine products of their region. The aim of this paper is to analyse the performance of two RWCs, both located in Portugal – the Trás-os-Montes region and the Dão region – on a digital level (Facebook, Instagram and website) and their use of search engine optimisation (SEO) techniques. The intention is also to identify how they promote regional producers and the wine tourism offer on their websites.
- Relevance of the Spatiotemporal Behavior of Tourists and Residents to Tourism Planning and Marketing of Successful DestinationsPublication . Fontes, Ruta; Costa, Rui Augusto da; Martins, Márcio Ribeiro; Carvalho, Aida; Correia, RicardoIn the contemporary tourism landscape, the integration of advanced technologies into planning and marketing strategies is becoming increasingly vital for the success and sustainability of destinations. This paper explores the critical role of spatiotemporal behavior analysis—tracking the movements and patterns of tourists and residents over time and space—in enhancing tourism planning and marketing. By leveraging cutting-edge technologies such as GPS tracking, mobile phone data, and social media geotagging, destinations can gain unprecedented insights into visitor.
- Understanding Dropout in Postgraduate Education: Challenges and Institutional ResponsesPublication . Fernandes, Joana M.S.R.Despite growing enrolment in postgraduate education, completion rates remain low, often falling below those of undergraduate programmes. This disparity has raised concerns about the adequacy of current retention strategies, which are frequently designed with undergraduate students in mind and may overlook the specific needs of postgraduate learners. Master’s students often face distinct challenges, including balancing professional responsibilities, aca-demic demands, and family obligations, all of which contribute to a heightened risk of dropout. This study investigates the institutional factors contributing to non-completion in master’s education through a qualitative case study at a pub-lic higher education institution in Portugal. Using an adapted Delphi methodol-ogy, data were collected through semi-structured interviews with first-year stu-dents and follow-up interviews with postgraduates to validate and deepen the findings. The results reveal three key areas influencing student retention: the early alignment between coursework and dissertation topics, the consistency and support provided by thesis supervisors, and the degree of flexibility in insti-tutional scheduling and workload management. Based on these insights, the study proposes practical recommendations such as structured dissertation time-lines and increased opportunities for academic engagement, including participa-tion in conferences. These measures can help higher education institutions re-duce attrition and improve the postgraduate experience by aligning academic structures with students' lived realities.
- User-generated content’s influence on tourist destination image: a generational perspectivePublication . Correia, Ricardo; Aksionova, Evelina; Venciute, Dominyka; Sousa, João; Fontes, RutaPurpose– This study aims to examine the moderating role of generational identity in the relationship between user-generated content (UGC) and tourist destination image. It seeks to unveil the differential impact of UGC on the cognitive and affective dimensions of tourist destination image across generational cohorts: Generation Z, Millennials and Generation X. Design/methodology/approach– This study has an experimental design. It used online surveys to gather data from 317 participants recruited through social media channels. Participants were presented with both positive and negative UGC, and their responses were measured using cognitive and affective scales. Findings– This study reveals that UGC significantly affects both the cognitive and affective dimensions of the destination image. However, the impact on the cognitive aspect is moderated by generational differences, with distinct variations observed across Generation Z, Millennials and Generation X. No significant generational moderation was found for the affective dimension, indicating a universal influence of UGC on emotional perceptions of destinations. Practical implications– The findings suggest that marketers should tailor their communication strategies to the generational characteristics of their target audience, especially concerning the cognitive aspects of destination marketing. However, for affective appeals, a uniform strategy could be applied across generations, simplifying the approach for emotional marketing content. Originality/value– This research contributes to the extant literature by highlighting the importance of generational segmentation in the strategic marketing of tourism destinations. It extends the discourse to generational analysis, providing a more granular understanding of the interactions between tourists and UGC.