EsACT - Artigos em Revistas Indexados à WoS/Scopus
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- SEO in Rural Tourism: A Case Study of Terras de Trás-os-Montes-PortugalPublication . Morais, Elisabete Paulo; Esteves, Elsa Tavares; Cunha, Carlos R.; Jia, HemingThis research investigates the application of search engine optimization (SEO) in developing the digital image of rural tourism businesses in the Terras de Trás-os-Montes region of Portugal. With digital marketing becoming increasingly important for businesses to stay competitive, SEO has become a vital tool for developing online recognition, qualified traffic acquisition, and enhancement of conversion rates. The research performs an SEO analysis of 21 rural tourism websites by applying the Ubersuggest tool, analyzing such key indicators as on-page SEO scores, organic traffic, keyword ranking, backlinks, and technical performance. The results identify wide SEO performance discrepancies, with some sites registering excellent practices and others with critical errors that impair the sites’ online recognizability. In particular, low word count, absent meta description, and loading speed issues are very much present. The research emphasizes the need for effective SEO methods, such as on-page maintenance, content creation, and link building, to advance search engine ranking and end-user experience. Moreover, the study emphasizes the necessity for rural tourism businesses to evolve and adapt to current SEO trends, i.e., voice search optimization and local SEO, in the changing digital business environment. The results provide recommendations for rural tourism businesses to develop their digital marketing activities and make progress online.
- Women in social entrepreneurship: outlining the boundaries of scientific researchPublication . Fernandes, Catarina; Pires, Rui A.R.This paper analyses the research on women in social entrepreneurship (WSE) performing a systematic literature review combined with a bibliometric analysis. Based on 109 articles collected from Scopus, it provides the sample characterisation, and identifies four thematic clusters using the bibliographic coupling method. In line with the findings, an integrative framework emerges, providing not only a comprehensive perspective of the four research themes on WSE, but also a sound basis for future discussion and research. Further, this paper holds several implications for the theory and practice of the different subfields of WSE.
- European wine: market dynamics, influence on global trade and effects on tourism developmentPublication . Pinheiro, Eduardo; Fernandes, CatarinaABSTRACT Introduction: Europe is the world's largest producer and exporter of wine, and in recent decades, both have increased in volume and value, driven mainly by the liberalization of international trade. The increasing value of wine exports suggests that higher-quality wines are being produced, which in turn helps attract wine tourists. Wine tourism plays a crucial role in enhancing the visibility and reputation of a wine region while also promoting economic development. Objective: The primary objective of this study is to investigate how the dynamics of wine production and exports in EU8 countries influence tourism development, particularly in rural regions. Methods: A quantitative approach was employed, based on time series analysis, to distinguish conjunctures and trends in wine exports. Parallelly, databases on travel and tourism activities were analyzed to identify patterns and the economic relevance of these activities, as well as possible relationships with the wine industry. Results: Results suggest that a correlation may exist between wine production, exports, and tourism development in these countries, as the leading wine-producing countries are also those with higher international tourist arrivals and international tourism receipts. Similarly, the top five wine-producing and exporting countries are among the top 10 in the Travel & Tourism Development Index 2024. Conclusion: The integration of wine and tourism industries can be an effective strategy to increase the attractiveness and competitiveness of a region, both for tourists and wine export markets.
- Context-Aware Systems Architecture in Industry 4.0: A Systematic Literature ReviewPublication . Santos, Arlindo; Lima, Claudio; Pinto, Tiago; Reis, Arsénio; Barroso, JoãoFeatured Application This review highlights interoperability, automation, and decision-making as critical requirements for context-aware systems in the manufacturing domain that integrate the principles of Industry 4.0. It discusses relevant patterns and technologies, identifies context gaps, emphasises ontologies' importance, and proposes directions for future research.Abstract Technological evolution has driven the integration of computing devices in various domains, giving rise to heterogeneous and dynamic intelligent environments; together with market pressure, these pose challenges in formulating an architecture that takes advantage of contextual knowledge. In terms of architectural design, we are witnessing a transition from a centralised, monolithic view of systems to a decentralised view that incorporates the vertical and horizontal dimensions of the production environment. Therefore, this review aimed to (i) identify the requirements, (ii) find out about the representation models and context inference techniques, and (iii) identify architectural technologies, norms, models, and standards. The results observed in 25 articles made it possible to identify interoperability, automation, and decision-making as convergence points and observe the adoption of ontologies as a research area for context representation. In contrast, the discussion of context inference techniques remains open. Finally, this study presents recommendations for the design of a context-aware systems architecture that incorporates the principles of Industry 4.0 and facilitates the development of applications.
- Is dissolution the solution? A customer relationship reactivation modelPublication . Lopes, Luisa; Alves, Helena; Brito, CarlosPurpose: The purpose of this study is to identify and explore the factors that lead a lost customer to accept the reactivation of the relationship in business-to-consumer services. With few exceptions, most studies have examined dissolution and reactivation processes in isolation. This study relates to both processes. Design/methodology/approach: The empirical study was carried out in a large Portuguese telecommunication company. Firstly, interviews were conducted with 20 key informants and with 20 customers. Secondly, in order to test the research hypotheses, 830 customers were surveyed, including customers from various business units. Findings: Empirically, it was suggested that the acceptance of a reactivation proposal in contractual relationships is associated with customer characteristics (inertia, involvement andage), previous relationship characteristics (quality and globalsatisfaction), customer’s initial willingness to stay, cognitive(specific satisfaction, justice perceptions) and emotional factors(negative emotions) and barriers to reactivation. Research Limitations: The data were obtained from only one industry in one country. Practical implications: The results suggest that firms need to monitor the specific satisfaction (with dissolution and reactivation activities), improve skills in dealing with emotions, ensure fairness in treatment, proposals and procedures, and consider the characteristics of the customer and the past experience with the provider. Originality/value: This study is one of the few that integrates cognitive and emotional factors, in addition to customer and former relationship characteristics, to discuss successful reactivation strategies.
- Bridging innovation strategies and intellectual property: a systematic review-based conceptual framework and a roadmap for future research.Publication . Pires, Rui A.R.; Ferreira, João J.Understanding the connection between innovation strategies and intellectual property (IP) is crucial for academia, policymakers, and managers. This topic has gained interest from the scientific community. However, the literature is fragmented and dispersed due to increasing knowledge, and earlier literature reviews do not provide a holistic assessment of the existing research on how innovation strategies are connected to IP. This study aims to address this gap by answering the following questions: What is the status of the art on innovation strategies and IP regarding theoretical and methodological approaches, contextual elements, and key research themes? How can this research be advanced and developed further? To this purpose, we undertake a comprehensive review and synthesis of existing knowledge in this field based on the content analysis of 144 articles indexed in the Web of Science database. Findings indicate that (i) the knowledge-based and resource-based views are the main theoretical foundations, (ii) the empirical-quantitative approach is the main methodology, (iii) the Asian, European, and North American countries are the main geographical scopes explored, and (iv) there are six major research themes addressing innovation strategies, IP protection mechanisms, determinants of innovation strategies and IP, learning and knowledge, interorganizational collaboration, and value creation and appropriation outcomes. Therefore, this study contributes to the literature on innovation and IP strategies by systematically reviewing and analyzing the existing knowledge, proposing an integrative framework highlighting the interconnections among the major research themes, and setting a roadmap for future research.
- PROMORE: a procedural modeler of virtual rural environments with artificial dataset generation capabilities for remote sensing contextsPublication . Adão, Telmo; Cerqueira, João; Adão, Miguel; Silva, Nuno; Pascoal, David; Magalhães, Luís G.; Barros, Tiago; Premebida, Cristiano; Nunes, Urbano J.; Peres, Emanuel; Morais, RaulRemote sensing (RS) is a rapidly evolving field that facilitates the study of phenomena on the Earth’s surface. Through various platforms, including satellites, manned aircraft, and remotely piloted aerial vehicles (RPAV), RS has been strategically applied to critical sectors like agriculture and forestry, which are essential for humanity’s sustenance. Key applications include crops classification, yield estimation and livestock monitoring and quantification. In the era of artificial intelligence (AI), the development of deep learning (DL) models for such applications often requires extensive field data collection and labor-intensive image labeling, which are both time-consuming and resource-intensive. To address these challenges, this paper presents Procedural Modeling of Rural Environments (PROMORE), a parameterizable, ontology driven system designed to generate 3D virtual environments encompassing forestry, farmland – mainly focused on vineyards – and village settings. This system also implements functionalities to automate the extraction of training data for deep learning applications in remote sensing, with the declared aim of providing complementary capabilities to data augmentation techniques, encompassing both traditional methods (e.g., flips, rotations, zooming) and advanced approaches such as generative adversarial networks (GANs). By simulating RPAV flights and managing virtual object visibility, PROMORE enables the automatic labeling, delineation, and highlighting of elements of interest (e.g., vine plants, trees, buildings), facilitating the generation of datasets tailored for tasks such as semantic segmentation, and object detection.
- Digital marketing in wine tourism – Trás-os-Montes and Dão case studyPublication . Fontes, Filipa; Esteves, Elsa Tavares; Morais, Elisabete PauloHaving quality wine is important for a wine company; however, it is necessary to have a communication strategy and be aware that digital marketing activities are constantly evolving and that companies need to adapt to stay close to their audience. The wine sector increasingly sees digital marketing as a valuable and convenient tool for promoting companies and as a facilitator to reach consumers. The Regional Wine Commissions (RWCs) are entities whose mission is to promote and publicise the wine products of their region. The aim of this paper is to analyse the performance of two RWCs, both located in Portugal – the Trás-os-Montes region and the Dão region – on a digital level (Facebook, Instagram and website) and their use of search engine optimisation (SEO) techniques. The intention is also to identify how they promote regional producers and the wine tourism offer on their websites.
- Does CSR committee presence, stakeholder engagement, gender equality (SDG 5) and firm value influence ESG performance reporting? An EU pre and during Covid-19 analysisPublication . Monteiro, Albertina Paula; Cepêda, Catarina; Borges, Ana Pinto; Vieira, Elvira PachecoThis paper aims to analyse the corporate social responsibility (CSR) Committee presence and gender equality influence on environmental, social and governance (ESG) performance reporting in a pre- and during Covid-19 crisis in European Union (EU) listed entities. Design/methodology/approach – To achieve the goal, an empirical analysis was conducted with 1,221 listed companies in EU as support for the economics years 2017–2021. Statistical technique used to analyse the relationship between the variables under study was regression analysis with panel data. Findings – Results show that CSR committee presence, stakeholder engagement and gender equality are positively associated with ESG performance reporting, but the Covid-19 crisis and the book value per share do not influence the dependent variable. The model variables determine 99% of the ESG performance reporting. Practical implications – The results are useful for managers, governments and organizations in developing sustainability reporting standards. As companies navigate the complex landscape of sustainability challenges, integrating sustainable development goals into their strategies and ESG reports provides a roadmap for creating positive, lasting impacts on a global scale. Originality/value – This research covers listed firms from throughout the EU and the pre- and during-Covid era.
- After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowermentPublication . Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Almeida, António Lopes de; Sousa, AnaThis study aimed to detect the relationships between mindfulness and events participation, and then between the later and psychological empowerment. Design/methodology/approach – The proposed model’s underlying hypotheses were empirically tested with data collected through an online survey addressed to a convenience sample of frequent leisure participants (n 5 199). The authors applied the structural equation model (SEM) to confirm the aforementioned relationships. To assess the adequacy of the psychometric properties of the measures, the authors performed a confirmatory factor analysis of the measurement model, with a maximum likelihood estimation method. Findings – Under the effects of the lockdown period environment, the results express a positive relationship between a mindful state of mind – related to observation/attention – and the yearnings and perceptions about the participation in events. This relationship for consistency was proven to be moderated by the perception of the participation importance to the individual subjective well-being/mental health. Due to participation insights, there was a positive effect on psychological empowerment, supporting the relationship that had been hypothesized. Originality/value – The authors propose and test a new model that contributes to the theory and examines how mindfulness behavior can effect more alluring and intense participation in events and what are the anticipated outcomes in terms of psychological empowerment.