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Relevance of the Spatiotemporal Behavior of Tourists and Residents to Tourism Planning and Marketing of Successful Destinations
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Orientador(es)
Resumo(s)
In the contemporary tourism landscape, the integration of advanced technologies into planning and marketing strategies is becoming increasingly vital for the success and sustainability of destinations. This paper explores the critical role of spatiotemporal behavior analysis—tracking the movements and patterns of tourists and residents over time and space—in enhancing tourism planning and marketing. By leveraging cutting-edge technologies such as GPS tracking, mobile phone data, and social media geotagging, destinations can gain unprecedented insights into visitor.
Descrição
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Contexto Educativo
Citação
Fontes, R. ; da Costa, R. A. ; Martins, M. ; Carvalho, A. ; Correia, R. (2024). Relevance of the Spatiotemporal Behavior of Tourists and Residents to Tourism Planning and Marketing of Successful Destinations.International Conference on Marketing and Technologies. Springer. ISSN 21903018. 481, p. 739-751
Editora
Springer