Percorrer por autor "Zbyshko, Kostiantyn"
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- Analytical management and ways to improve the product range of LLC «Kovelskiy hlibokombinat»Publication . Zbyshko, Kostiantyn; Fernandes, Paula O.; Vavdiyuk, NataliyaThe main objective of this research is focus in the management analysis of the formation of the assortment policy of an enterprise. Achieving the purpose of the study was made by defining the essence, significance and goals of the assortment policy of the enterprise; method, which we can assess the effectiveness of this enterprise; evaluation of the same efficiency by the chosen method of evaluation, as well as formation of proposals to improve the formation of the assortment policy of the enterprise. For this study it was used the method of "Markon matrix", where at the output it was get a ready-made matrix with the analysed strategic areas of the enterprise management on the basis of what is possible to speak about their competitiveness. The main results showed that the commodity assortment LLC "Kovelskiy hlibokombinat" is ineffective and not optimal. And every year its competitiveness is deteriorating. The main proposals for the improvement of its optimality were proposals for the introduction into the production of new products in order to change the structure of the commodity assortment of the enterprise and the possibility to adapt it to the needs of its market and increase assortment of commodity in the fight against the main competitors of the enterprise for the main market share. The model of variants of new products was offered and the calculation of future sales of this product was carried out. Also, one of the main proposals was an offer of growth of business activity in the field of marketing, as compared to the main competitors, marketing at the enterprise is very weak, namely advertising events and branding.
- Formation of the commodity assortment of the company based on its optimality and efficiencyPublication . Zbyshko, Kostiantyn; Fernandes, Paula Odete; Vavdiyuk, NataliyaThe purpose of this research is to show the importance of conducting an assessment of the optimality and efficiency of the product range of any enterprise. Also, as one of the main goals, it is an opportunity to understand whether the product range of the investigated company is aimed at satisfying the needs of consumers, so it should be market-oriented. The results show that all assortment of positions of the enterprise under study should be upgraded in accordance with the potential needs of the market or even withdraw from this market. And it is then that the company may be targeting some leading position in the geographic market of activities. Summing up all information it can say about the importance of assessing the efficiency and optimality of the product range of any enterprise, as an important tool for maintaining the competitiveness of the enterprise, which also understands its profitability.