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Advisor(s)
Abstract(s)
The purpose of this research is to show the importance of conducting an assessment of the optimality and efficiency of the product range of any enterprise. Also, as one of the main goals, it is an opportunity to understand whether the product range of the investigated company is aimed at satisfying the needs of consumers, so it should be market-oriented. The results show that all assortment of positions of the enterprise under study should be upgraded in accordance with the potential needs of the market or even withdraw from this market. And it is then that the company may be targeting some leading position in the geographic market of activities. Summing up all information it can say about the importance of assessing the efficiency and optimality of the product range of any enterprise, as an important tool for maintaining the competitiveness of the enterprise, which also understands its profitability.
Description
Keywords
Assortment policy Product range of the enterprise Methods of managerial analysis Strategy
Pedagogical Context
Citation
Zbyshko, Kostiantyn; Fernandes, Paula O.; Vavdiyuk, Nataliya (2019). Formation of the commodity assortment of the company based on its optimality and efficiency. In 4th Regional Helix. Instituto Politécnico do Porto. p. 217-224. ISBN 978-989-98447-7-3
Publisher
Instituto Politécnico do Porto