Percorrer por autor "Fontes, Ruta"
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- AI innovations for travel and tourismPublication . Correia, Ricardo; Martins, Márcio Ribeiro; Fontes, RutaThe tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. The exploration extends to AI's role in travel marketing, emphasizing targeted campaigns and enhanced customer engagement. In-depth discussions on AI, big data, and user-generated content unveil the intricate connections that drive innovation in the industry. This book also delves into analyzing visitors' spatiotemporal behavior which provides valuable insights for destination managers and marketers. The ethical dimensions of AI-powered tourism are also discussed, exploring responsible AI use. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals
- Artificial Intelligence and Visitors' Spatiotemporal BehaviourPublication . Martins, Márcio Ribeiro; Correia, Ricardo; Fontes, RutaThe main purpose of this chapter is to understand how artificial intelligence (AI) has evolved in the academic literature on visitors’ spatiotemporal behaviour (STB), identifying the key thematic areas that have drawn most research interest to help academics and professionals to gain a better understanding of AI usage on this topic. The literature review was based on a search of scientific documents available on the Scopus platform concerning the use of AI on visitors’ STB studies. On a first stage the number of documents published per year and the identification of the most representative journals and authors are presented and discussed. On second stage, a content analysis was conducted, and bibliometric method such as, co-occurrence analysis, was used. The most productive and cited authors were identified and although the number of articles published is not very high, reveal some interest of researchers on this issue, particularly during 2023. The most important key thematic areas and some implications for future research were also identified and discussed.
- Deciphering Tourist Satisfaction: A Comprehensive Analysis of Accommodation Experiences Through TripAdvisor ReviewsPublication . Correia, Ricardo; Junqueiro, Ângela; Carvalho, Aida; Sousa, João Paulo; Fontes, RutaAbstract: This study delves into tourist satisfaction with accommodation services in a Portuguese rural destination, leveraging TripAdvisor reviews. The primary aim is to discern foreign tourists' contentment and discontent patterns, emphasizing key factors influencing their experiences. Employing Leximancer software for text mining, we analyzed TripAdvisor reviews focusing on accommodation and restaurants. This study shows that in accommodation, satisfaction and dissatisfaction are mixed around specific issues, namely the human factor. The human element is pivotal in shaping positive and negative evaluations. This research pioneers a comprehensive analysis of tourist satisfaction in rural destinations, unravelling distinct themes and commonalities in accommodation experiences. The study underscores the centrality of the human factor in influencing customer perceptions and provides actionable managerial recommendations for heightened service quality and targeted improvements.
- From Human to Posthuman: The Strategic Role of Virtual Influencers in Contemporary MarketingPublication . Correia, Ricardo; Fontes, Ruta; Venciute, DominykaThis chapter explores the growing phenomenon of Virtual Influencers (VIs) in digital advertising and their transformative impact on brand communication. As artificial intelligence and computer-generated imagery enable the creation of lifelike digital personas, VIs offer marketers a new set of tools to engage consumers across global markets. The chapter examines the theoretical foundations of parasocial interaction and source credibility to understand how audiences respond to these non-human figures.
- Increasing customer engagement in digital marketing campaigns in a time of AIPublication . Dudzinskaite, Urte; Correia, Ricardo; Venciute, Dominyka; Fontes, RutaThe study aims to analyze how customer engagement can be increased in digital marketing campaigns to improve connections with customers. To achieve this aim, empirical research was conducted to get valuable insights into factors that contribute the most to increasing engagement in digital marketing campaigns. The study employed a qualitative research method, and 10 semi-structured interviews were conducted with potential digital marketing campaigns customers dividing them into two age groups of A20-30 and A40-50. The research showed that engagement tactics enhance the performance of digital marketing campaigns and substantially influence users’ willingness to interact with digital ads actively. Relevance, clear message, aesthetic design, personalized content, and informativeness have the greatest impact on shaping user behavior and starting active engagement. Taking research results into consideration, managerial recommendations were provided using the RACE framework regarding each phase of the engagement: plan, reach, act, convert, and engage.
- Made of Soul – Creative tourism in Low-density territoriesPublication . Rodrigues, Isabel Cunha; Correia, Ricardo; Fontes, RutaEste artigo tem como objetivo refletir acerca da importância das práticas criativas estimuladas por associações e entidades locais para o desenvolvimento de territórios de baixa densidade. Metodologia: Foi seguida uma abordagem exploratória, recorrendo-se unicamente a uma análise bibliográfica de 4 associações instaladas em territórios de baixa densidade elaborando uma breve descrição dos objetivos e atividades. Resultados: Os resultados obtidos evidenciam a importância das associações locais como entidades despoletadoras de práticas criativas que podem potenciar e revigorar, através de inovação, a memória rural, criando diferenciação e competitividade aos territórios Limitações: A principal limitação do artigo é a sua natureza exploratória, sendo baseado apenas numa análise de dados secundários e artigos de investigação sobre as 4 associações analisadas. Originalidade: Apesar de as associações alvo deste estudo já terem sido previamente analisadas é feita uma integração da sua atividade e efeitos nos territórios onde desenvolvem a sua atuação resultando desse facto a originalidade deste estudo.
- Preface - AI Innovations for Travel and TourismPublication . Correia, Ricardo; Martins, Márcio Ribeiro; Fontes, Ruta
- Prefácio - Transforming Remote Work and Tourism in the Digital Nomad EraPublication . Correia, Ricardo; Martins, Márcio Ribeiro; Fontes, Ruta;The emergence of digital nomadism and remote work has redefined the global landscape of employment and travel. Once considered a niche lifestyle, remote work has become a mainstream phenomenon, driven by technological advancements and shifting workplace cultures. The COVID- 19 pandemic accelerated this transition, compelling businesses and individuals alike to embrace flexible work arrangements. As a result, the intersection of remote work and tourism has sparked significant transformations in local economies, urban planning, and cultural dynamics. This volume delves into the multifaceted implications of digital nomadism, exploring its impact on workforce mobility, tourism economies, and sustainable development.
- Relevance of the Spatiotemporal Behavior of Tourists and Residents to Tourism Planning and Marketing of Successful DestinationsPublication . Fontes, Ruta; Costa, Rui Augusto da; Martins, Márcio Ribeiro; Carvalho, Aida; Correia, RicardoIn the contemporary tourism landscape, the integration of advanced technologies into planning and marketing strategies is becoming increasingly vital for the success and sustainability of destinations. This paper explores the critical role of spatiotemporal behavior analysis—tracking the movements and patterns of tourists and residents over time and space—in enhancing tourism planning and marketing. By leveraging cutting-edge technologies such as GPS tracking, mobile phone data, and social media geotagging, destinations can gain unprecedented insights into visitor.
- Spatiotemporal tourist behaviour forecastPublication . Fontes, Ruta; Costa, Rui; Martins, Márcio Ribeiro; Correia, Ricardo; Carvalho, AidaThis research systematically explores spatiotemporal tourist behaviour forecasting by examining and comparing traditional, machine learning, and hybrid models. Specifically, it seeks to identify key data sources, analyze their impact on prediction accuracy, and evaluate the performance of diverse analytical models. Furthermore, it investigates the practical applications of these forecasts across different areas, offering valuable insights for tourism stakeholders (Zheng et al., 2017)