Percorrer por autor "Ferreira, Jessica"
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- Analysis of oleotourism and museology: bibliometric analysis and systematic literature reviewPublication . Ferreira, Jessica; Silvério, Ana Cristina; Vaz, Márcia; Fernandes, Paula OdeteTraditional Olive Grove represents about 80% of the awards in the National Olive Oil Competition of Portugal, substantiating the importance and relevance of the sector. The term "oleotourism" is considered as a movement that increasingly aims to know all the features, qualities, and differences in olive oil production. As a dynamic movement, this term uses museology to present and promote its products to the public and tourism. From museology articles, it wasunderstood that the museums should not be limited to the institutionally conceived idea, instead of that, it should be understood as a global science of a distinct, which encompasses the universe and society. Subsequently, the relevance of conducting qualitative research arises, studying the literature on oleotourism associated with museology and analysing their contributions and effects on tourism. After reviewing the existing databases, the SCOPUS database was selected to collect and analyse the bibliographic material. Hence, as the purpose, this study aimed to highlight the scientific publications with the most significant impact of the terms "oleotourism" and "museology", understanding their research trends. In the systematisation process, we considered the final 100 articles with the most citations published in journals between 2005 and 2021. The articles analysed were reviewed using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses for the systematic literature review. For the bibliometric analysis, the Bibliometrix R program was used. As a result, from the bibliometric analysis, it was found that, as research trends, the keywords "olive oil tourism" and "museums" were highlighted, with Italy, Spain and the United Kingdom as the countries with the most citations. In addition, the journals "Sustainability", "Museum Anthropology", and "Museum Management and Curation" in the publications on these themes are highlighted. In comparison, through the systematic literature review, it was understood that the research trends focused on: the conceptualisation of oleotourism; the influence of museology on tourism; and the importance of museum education. Despite the importance of this research in helping future studies, there are some limitations on their analysis, which will be recommended to use specific databases for the themes and increase the number of articles considered.
- A bibliometric analysis of guilt in tourism: the influence of gastronomy on olive growingPublication . Ferreira, Jessica; Scalabrini, E. C. B.; Silvério, Ana Cristina; Vaz, Márcia; Fernandes, Paula OdeteGastronomicdevelopmentcausedmanydestinationstofocusonfood as a central element of their tourism products. Studies highlight that tourism devel- opment in rural areas will depend on various political, economic, and environmen- tal factors, which is why tourism activities such as oleotourism and gastronomic tourism are essential. To understand the relationship between gastronomy and olive growing from a tourism perspective, this study aims to explore scientific production through a bibliometric analysis. These bibliometric analysis goals are to develop a search equation based on the terms “Gastronomy” and “Olive Oil”, to understand the topics’ development. Specifically, analysing the evolution of pro- duction and citation, it was understood that oleotourism is prominent and relevant in the database trend map. The authors with the highest relevance have worked on topics such as the effect of spice infusion in olive oil, and Italy and Spain are very relevant in this field of research.
- Bibliometric analysis of TOP 100 most cited articles on tourism development of the last 10 yearsPublication . Ferreira, Jessica; Silvério, Ana Cristina; Fernandes, Paula OdeteTourism is considered a strong betting sector, not only for its ability to bring life to spaces that were once almost abandoned, but also to rethink and remake old traditions, making it an enriching tourist experience, preserving and valuing historical, cultural, and environmental resources, generating wealth and employment. Tourism development has been affected by the evolution of society and the various tourism markets. For this reason, a Bibliometric Analysis of tourism development and its components becomes essential. A thorough search of the Scopus database was conducted using “tourism development” as the search keyword. They were only considered open access articles of the last 10 years (2012–2021), accounting for a total of 1698 documents. In the progression of Bibliometric Analysis, will be used a software tool for creating maps based on network data, concretely the VOSviewer program. For this, the 100 most cited articles were stratified in descending order, and then, analyzed their relationships, as well as the most commonly used keywords. Many articles on tourism development have been published in recent 10 years. Hence, the Scopus database used has 1689 articles, 4253 authors, and 3524 organizations involved. The five countries with the most citations correspond to United Kingdom (214 documents and 3835 citations), Australia (100 documents and 2139 citations), United States (118 documents and 2018 citations), China (243 documents and 1768 citations), and Spain (203 documents and 1573 citations). The present analysis of highly cited studies can help in future studies, supporting the understanding of the trends in tourism development studies.
- Destination image through TripAdvisor’s reviews analysisPublication . Scalabrini, E.C.B.; Ferreira, Jessica; Zekan, Senka Borovac; Fernandes, Paula OdeteTourists’ satisfaction and motivation have been recurrent themes in tourism literature. In recent years these themes have also been addressed based on online evaluations carried out by tourists, TripAdvisor is one of the most used sites. In this context, this study aims to analyse the image of Bragança’s tourism destina- tion based on TripAdvisor reviews during the pandemic period (2020–2022). To this end, 1444 quantitative and qualitative reviews of attractions, hotels, and restaurants in Bragança, Northern Portugal, were analysed. Based on the Latent Dirichlet Allo- cation Algorithm three dimensions were determined for the attractions, two dimen- sions for the hotels and two dimensions for the restaurants. The descriptive statistics made it possible to establish that the municipality has a positive tourist image. Given results, theoretical and practical implications of this important Marketing theme are presented.
- From likes to comments: tracking interaction trends on social networks to promote cultural eventsPublication . Ferreira, Jessica; Scalabrini, Elaine C.B.; Lopes, Isabel Maria; Pereira, João Paulo; Cardim, SofiaTourism drives the economy through job creation and infrastructure development, while the cultural component, such as gastronomy and historical heritage, enriches the visitor experience and reduces regional disparities. Municipalities use channels like Instagram to promote cultural events and strengthen local identity, reaching a diverse audience and encouraging community and visitor engagement. This study explores interaction trends in event posts on Bragança, Portuguese City Municipality’s Instagram from 2020 to 2023. The aim is to analyse the evolution of metrics such as likes, comments and views over the last four years. Using a quantitative approach, data was collected from Instagram posts using the APIFY platform, followed by an analysis using Python for statistical evaluation to identify correlations and patterns. The main results reveal significant variations in user engagement with different types of events and changes in follower behaviour over time. These findings offer valuable information for social media management and municipal event planning, emphasising the importance of adaptive strategies on digital platforms.
- From reviews to emotions: analysing Bragança’s tourism attractions on TripAdvisorPublication . Scalabrini, E.C.B.; Ferreira, Jessica; Fernandes, Paula Odete; Moraes, ThiagoOver the past decade, sentiment analysis has emerged as a pivotal tool in tourism-related texts, driven by the sheer volume of tourist attractions and the wealth of online information. Tourists increasingly turn to travel websites to access specific information that often eludes standard evaluations of tourist attractions. Forums particularly illuminate specific information needs and their ties to potential destinations. Among these platforms, TripAdvisor has become a favoured choice for posting reviews, ratings, and facilitating online bookings. In this context, this study aims to analyse and assess sentiment in reviews sourced from the online platform TripAdvisor, focusing on tourist attractions in the northern Portuguese destination of Bragança. The research spotlights the disparity between qualitative and quantitative rankings. The study also underscores the importance of data pre-processing, including removing irrelevant information and stop words. Pre-processing was crucial in refining sentiment prediction accuracy, highlighting the differentiated roles of these words in context and meaning. Despite utilising advanced techniques such as tokenisation, TF-IDF weighting, logistic regression, and n-grams, the study‘s models encountered challenges in achieving high accuracy in sentiment prediction. Even the incorporation of bigrams did not yield substantial performance improvements, with the models frequently inclined to overestimate negative and positive sentiments.
- Historical and cultural perspectives on obesity and body image in PortugalPublication . Meireles, Manuela; Ferro-Lebres, Vera; Almeida-de-Souza, Juliana; Podestá, Olívia Galvão de; Machado, Ana; Ferreira, Jessica; Pereira, Fernando A.Portuguese adolescents and young people are subject to normative discontentment related to body image perception. This perception is subjective and influenced by several factors including mass media communication or social media messages. To aggravate this situation, we live in a pro-obesogenic era. Advertising for unhealthy food facilitates excess body weight which in turn contributes to body dissatisfaction and to the manifestation of eating disorders. We analyzed the covers of printed magazines from the last 13 months to understand how body image is portrayed in actuality. Of the total magazines, 29% have messages related to beauty culture. Some of them were related to weight or body shape such as “body in shape” (“Corpo em forma”), and “prepare the body for summer” (“prepare o corpo para o verão”). Only 15 (9.4%) of those magazines are assisting the slenderness culture: “Easter without gaining weight” (“Páscoa sem engordar”), “After holidays lose weight” (“depois das férias perder peso”), “do not come back with more weight from holidays” (“não volte com mais peso das férias”), “loose weight for once” (“emagreça de vez”), and “loose x kg in y weeks (“emagreça x kg em y semanas”). From the total of magazines, 8.5% (14 magazines) were identified as having body shaming, inducing that a change was necessary to have a desirable body. Despite these results, excess body weight is still a target of social stigma and bullying at scholarly levels. However, movements of body positivity and TV shows increasing awareness of how stigma affects people suffering from obesity and eating disorders are becoming more common opening space for improvements in the next years, that will undoubtedly need a multidisciplinary integrated approach to succeed.
- Instagram’s role in driving outdoor tourismPublication . Ferreira, Jessica; Cardim, Sofia; Scalabrini, Elaine C.B.; Vaz, Roberto; Fernandes, Paula OdeteThe complexity of social media engagement, with multiple factors influencing this phenomenon, is increasingly present in corporate digital marketing. Some social networks allow the dynamic sharing of promotional content from businesses and tourist destinations through posting photographs, videos, and locations. Although visual quality and the use of hashtags are important strategies, contextual and emotional elements tend to have a more direct impact on user engagement. From this perspective, this study explores the suitability of activity counts extracted from a social media platform (Instagram) to know the visitor counts at selected outdoor attractions in the North Region of Portugal. Through a quantitative methodology, the analysis utilised data from posts with specific hashtags collected in 2024, totalling 5020 posts, 7433 comments, and 126,314 likes. Three hypotheses were tested: the influence of the visual content (images and videos), the themes of the posts (identified by hashtags), and the polarity of the comments on user engagement. The results showed that the visual content did not have a significant impact on the number of likes and comments. The analysis revealed no significant differences in engagement between different themes of the posts. Sentiment analysis showed significant differences in likes among positive, neutral, and negative comments, but not in the number of comments. Practical implications include the need for integrated, context-sensitive digital marketing strategies to maximise social media engagement. Future studies should explore seasonal variations, employ objective measures of content, and integrate both qualitative and quantitative methods for a deeper understanding.
- IX Regional Helix'25: Book of Extended AbstractsPublication . Fernandes, Paula Odete; Duarte, António; Vaz, Roberto; Scalabrini, Elaine C.B.; Lopes, Isabel Maria; Ferreira, Jessica; Leite, Joaquim; Alves, Jorge; Moutinho, Nuno; Cardim, Sofia; Ferreira, João José de Matos; Farinha, Luís; Ranga, MarinaOn behalf of the Organising Committee, we would like to extend our sincere thanks to everyone who contributed to the success of the IX International Regional Helix’25 Congress, held from 26th to 28th June at the School of Technology and Management of the Polytechnic Institute of Bragança (IPB), and organised by the Applied Management Research Unit (UNIAG). The event demonstrated the essential role of collaboration among the four key actors of the Quadruple Helix model - academia, industry, government, and civil society - as a driver of sustainable regional development. We were especially pleased to count on the participation of members from the STARS EU consortium and the Thematic Interest Group (TIG) on Entrepreneurship & Innovation, whose contributions to the organising and scientific committees, as well as to the scientific programme, reflected a strong commitment to cooperation and innovation. A particularly memorable moment of the congress was the round table "Transforming Regions through Innovation, Sustainability and Collaboration", which fostered critical dialogue on the challenges and opportunities of collaborative innovation and the role of the Quadruple Helix in regional transformation. We thank all speakers for their valuable contributions and for enriching this important session with meaningful perspectives. The programme also included a Doctoral Forum, offering PhD students a valuable platform to present their research and receive feedback from experienced academics. This initiative supported scientific quality, intergenerational exchange, and the visibility of emerging researchers in an international context. A total of 62 papers were submitted, representing over 150 authors and addressing a wide range of themes, including management, digital transformation, tourism, cultural heritage, entrepreneurship, regional economics, sustainability, and green transitions. Eleven of these papers were recognised during the closing session for their scientific excellence. The quality and impact of the congress are a direct result of the outstanding work presented and the depth of discussion led by all participants, researchers, keynote speakers, and moderators. With participants from Albania, Brazil, Chile, Colombia, Mexico, the Netherlands, Spain, and Portugal, the congress reinforced its international dimension and its role as a platform for knowledge sharing, collaboration, and regionally focused innovation. We are grateful to the Presidency of the Polytechnic Institute of Bragança, the Management Board of the School of Technology and Management, the Vice-Presidency for Communication, and the IPB Image Services and IT Technical Services for their support, as well as to the Foundation for Science and Technology, UNIAG, and all sponsoring organisations, both public and private, for making this event possible. A special thank you goes to the Scientific Committee and the Steering Committee, whose valuable guidance and support were instrumental to the success of Regional Helix'25. Last but not least, heartfelt thanks to the Organising Committee and its dedicated team for their commitment, professionalism, and enthusiasm throughout what was both a challenging and rewarding mission. As this chapter closes, we reaffirm our belief in the relevance and future potential of the Regional Helix initiative. We hope it continues to inspire reflection, foster meaningful debate, and open new paths for cooperation, knowledge transfer, and shared development.
- Profile Tourists Using TripAdvisor's ReviewsPublication . Ferreira, Jessica; Scalabrini, E.C.B.; Fernandes, Paula OdeteThe profiling of tourists according to their decision behaviour is not new. Still, the popularity of the Internet and its increasing role in tourist decisions is becoming an essential area of research. TripAdvisor uses various methods to profile tourists based on their interactions and behaviours on the platform. This study utilised TripAdvisor reviews to profile tourists visiting Bragança, Northern Portugal, during the pandemic period of 2020–2022 and the search for quality of life. The analysis involved 1443 comments and classifications from city attractions, hotels, and restaurants. MAXQDA, a qualitative and mixed-methods data analysis software, facilitated content analysis, examining qualitative data and socio-demographic variables, quantifying text analysis using MAXDictio, profile comparison charts, and word exploration. Findings indicated that 2020 had the highest number of comments, with restaurants receiving the most feedback, followed by attractions and hotels. Demographic analysis revealed a predominantly male gender, primarily within the age ranges of 31–60. International tourists outnumbered domestic visitors, with Spain, Brazil, and France being the most prevalent foreign nationalities. Gender was linked to ratings, with a prevalence of maximum positive ratings. While men predominantly provided comments, women expressed more positive sentiments. This research contributes insights into tourist profiles in Bragança, derived from TripAdvisor reviews, including preferences, demographics, and experiences during the pandemic period.