Browsing by Author "Correia, Ricardo"
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- Os 5 sentidos associados a Portugal na perspectiva dos turistasPublication . Franco, Ana; Correia, Ricardo; Meneses, RaquelConsiderando a importância dos cinco sentidos para o marketing turístico, procurou-se conhecer as sensações experienciadas e recordadas pelos turistas estrangeiros que visitam Portugal de forma a responder às seguintes questões: Como é que os turistas de diversos países experienciam Portugal? Como é caraterizado Portugal a nível sensorial pelos turistas? Quais os sentidos a enfatizar nas estratégias de comunicação do turismo português para cada região/mercado? Foi utilizada uma metodologia mista através da combinação de uma análise qualitativa netnográfica com uma análise quantitativa de conteúdo. Concluiu-se, que Portugal é caraterizado a nível visual pela sua arquitetura e como um país colorido; a nível auditivo é associado ao Fado; a nível gustativo os turistas valorizaram essencialmente o peixe e, incluído neste, mencionam especificamente o bacalhau; quanto ao olfato, os turistas mencionaram o cheiro a comida, dando especial relevância ao peixe; relativamente ao tato o país é associado pelos turistas à areia e ao calor.
- Uma abordagem relacional ao desenvolvimento dos territóriosPublication . Correia, Ricardo; Brito, CarlosO sucesso de uma região não surge instantaneamente mas resulta de várias décadas de interacções entre diferentes empresas e organizações localizadas em diversas regiões. Nenhuma região é uma ilha. As regiões contêm realidades que dependem de relacionamentos estabelecidos entre actores localizados em diversos espaços geográficos. Desta forma a dinâmica territorial passa em grande medida pela da rede de relacionamentos das empresas que operam no território. Adoptando-se uma abordagem relacional analisa-se neste artigo o caso da instalação da Swedwood em Paços de Ferreira que coloca em evidência a importância das redes de relações para o desenvolvimento territorial.
- AI Innovation in Services MarketingPublication . Correia, Ricardo; Venciute, DominykaThe emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted - from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market. Whether you're a marketing scholar seeking comprehensive insights, an educator guiding the next generation, a student delving into the latest trends, or a researcher exploring the uncharted territories of AI, this book is crafted for you. The chapters traverse critical topics such as the convergence of services and AI, the impact of AI on customer support, personalization through recommendation engines, ethical considerations, measuring AI's impact on customer experience, and forecasting future trends. Supported by compelling case studies, this book serves as an indispensable guide for those looking to understand, adapt, and thrive in the AI-driven landscape of services marketing
- AI innovations for travel and tourismPublication . Correia, Ricardo; Martins, Márcio Ribeiro; Fontes, RutaThe tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. The exploration extends to AI's role in travel marketing, emphasizing targeted campaigns and enhanced customer engagement. In-depth discussions on AI, big data, and user-generated content unveil the intricate connections that drive innovation in the industry. This book also delves into analyzing visitors' spatiotemporal behavior which provides valuable insights for destination managers and marketers. The ethical dimensions of AI-powered tourism are also discussed, exploring responsible AI use. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals
- An ICT integrated model for traceability, promotion and valorization of regional food productsPublication . Cunha, Carlos R.; Mourão, António; Mendonça, Vítor; Correia, RicardoMany country's regions are rich in food-heritage. Within this, food products are often ex-libris of the regions and sustain ancestral traditions that make these regions known in the world. This reality materializes products of protected geographical origin and/or protected designation of origin. In the context of a society increasingly interested in the traditional, in respect for the environment, animal rights and the guarantee of authenticity, this paper proposes a conceptual model based on technology capable of guaranteeing the traceability of these products, as well as leveraging their valorization and, at the same time, it guarantees, to the different players of the supply chain, useful feedback on the perception of the consumer and his interests. This proposal will enhance the products by increasing information and services available to the consumer and will allow the process of creation, development and production of food products to be done “in partnership with consumers”. Even though our focus is on typical regional food products, our proposed model is suitable for any food supply chain.
- An ICT platform to support cultural heritage in rural communities: the Viv@vó – living in the grandma's house case studyPublication . Cunha, Carlos R.; Carvalho, Aida; Afonso, Luís C.M.; Silva, Daniel; Fernandes, Paula Odete; Pires, Luís; Costa, Carlos Casimiro da; Correia, Ricardo; Ramalhosa, Elsa; Correia, Alexandra I.; Parafita, AlexandreTourism and manly experience and cultural heritage tourism are growing in tourist’s interests. Rural regions have an untapped potential for this slice of tourism industry. Also, rural regions have an enormous collection of ancestral knowledge. Unfortunately, all this knowledge typically is elderscentered and it lack effective processes of digitalization, storage and providing systems for that all this heritage can be perpetuated through future generations. From this base-thinking it was created a project case study limited to the Portuguese Northeast region, named Viv@vó – living in the grandma's house. This paper presents this project and what it has been achieved during the project development process.
- Análise conjunta da dinâmica territorial e industrial: o caso da IKEA – SwedwoodPublication . Correia, Ricardo; Brito, CarlosNenhuma região é uma ilha. As regiões contêm realidades que dependem de relacionamentos estabelecidos entre actores localizados em diversos espaços geográficos. Por isso, o sucesso de uma região não surge instantaneamente mas resulta de um longo processo de interacções entre diferentes empresas e organizações localizadas em diversas regiões. Desta forma, a dinâmica territorial passa em grande medida pela da rede de relacionamentos das empresas que operam no território. Tendo por base uma abordagem relacional, este working paper analisa o caso da instalação da IKEA – Swedwood em Paços de Ferreira, colocando em evidência a importância das redes de relações para o desenvolvimento territorial. No region is an island. Regions encompass realities that rely on relationships established among actors located in different places. The success of a region does not appear instantly. Rather, it is the result of a lasting process of interactions among different firms and organizations located in various regions. Thus, territorial dynamics is largely dependent on the network of relationships of firms operating in the territory. Based on a relational approach, this working paper analyzes the case of IKEA – Swedwood located in Paços de Ferreira, highlighting the importance of network relationships for the territorial development.
- Análise da adequabilidade do destino terras de Trás-os-Montes face ao nicho de mercado nómadas digitaisPublication . Correia, Ricardo; Garcez, Ana; Carvalho, AidaObjetivo: A presente investigação pretende aferir se a oferta do destino turístico Terras de Trás-os-Montes tem um posicionamento forte e único (oferecendo experiências diferentes com enfoque naquilo que torna o destino único e difícil de imitar) e uma oferta de qualidade excelente com vantagens competitivas adequadas às características dos nómadas digitais. Metodologia: Tendo em consideração o objetivo geral e os objetivos específicos deste artigo estabeleceu-se o plano metodológico. Sendo que numa primeira parte se realizou a revisão da literatura, tendo em conta as temáticas do estudo, abordando, essencialmente, as transformações nas relações de trabalho, o nomadismo digital e o perfil do nómada. A revisão da literatura foi efetuada através do recurso a artigos que se encontram em bases de dados eletrónicos, como a Scopus, Science Direct, B-on, em plataformas de partilha, como o website Research Gate, portais de acesso aberto, como o Repositório Científico de Acesso Aberto (RCAAP) e motores de pesquisa, como o Google Académico. Os dados secundários foram recolhidos nas bases de dados da Fundação Francisco Manuel dos Santos, PORDADA, no Registo Nacional de Turismo (RNT), no Instituto Nacional de Estatística (INE), como também na Comunidade intermunicipal das Terras de Trás-os- Montes (CIM-TTM). Resultados: De acordo com a investigação efetuada, concluiu-se que embora as Terras de Trás-os-Montes, detenham recursos e potencial turístico capaz de ir ao encontro das necessidades do nómada digital, tais recursos estão ainda numa fase embrionária de potenciação, tornando-se necessário que os atores turísticos desenhem um plano de ação que permita criar valor na oferta desenvolvida para dar resposta a este novo público. Limitações: A principal limitação do artigo é a sua natureza exploratória, sendo baseado apenas numa análise também ela superficial com a ausência de um trabalho empírico suportado numa recolha de dados provenientes de fontes primárias. Originalidade/Valor: Não foram identificados estudos significativos relativamente à adequabilidade de um destino face ao nicho emergente dos nómadas digitais, o que confere um carácter original ao estudo em causa.
- Artificial intelligence and the tourism film: Challenges and possibilitiesPublication . Fernandes, Tiago; Tavares, Rogério; Sousa, João Paulo; Correia, RicardoToday, the importance of audiovisual production in the tourism industry is undeniable. Whether it’s through products designed specifically to promote a particular territory, such as tourism films, or the recent phenomenon known as “film tourism,” in which tourists travel to places they know from the movies, this reality ends up being valued and celebrated at festivals dedicated specifically to this area, such as the Portuguese festival “Art&Tur - International Tourism Film Festival,” the German festival “The Golden City Gate,” part of “ITB Berlin,” or the “World Tourism Film Awards,” organized by the CIFFT - International Committee of Tourism Film Festivals. With the recent massification of artificial intelligence, which even though it’s not a recent technology has become the order of the day due to the recent events involving the company Open AI and, more specifically, its online chatbot Chat GPT, the population in general and the scientific community in particular have begun to take a closer look at AI. In the specific case of audiovisual production, while there were a number of tools that already made use of technology in the past and were mainly used in the post-production process (special effects, sound manipulation, etc.), the truth is that AI currently presents some challenges and, on the other hand, some potential, precisely in the first phase of designing an audiovisual work, more specifically, in pre-production. The aim of this chapter is to focus an analysis on the specific case of audiovisual productions conceived in the context of the tourism industry and, from there, try to understand how AI can be an important tool in the creative phase of script design for these works. In the absence of a specific bibliography on the case under analysis, some possibilities for using artificial intelligence to enhance the reach and effectiveness of an audiovisual product designed, above all, to highlight a particular territory or tourist experience will be raised.
- Artificial Intelligence and Visitors' Spatiotemporal BehaviourPublication . Martins, Márcio Ribeiro; Correia, Ricardo; Fontes, RutaThe main purpose of this chapter is to understand how artificial intelligence (AI) has evolved in the academic literature on visitors’ spatiotemporal behaviour (STB), identifying the key thematic areas that have drawn most research interest to help academics and professionals to gain a better understanding of AI usage on this topic. The literature review was based on a search of scientific documents available on the Scopus platform concerning the use of AI on visitors’ STB studies. On a first stage the number of documents published per year and the identification of the most representative journals and authors are presented and discussed. On second stage, a content analysis was conducted, and bibliometric method such as, co-occurrence analysis, was used. The most productive and cited authors were identified and although the number of articles published is not very high, reveal some interest of researchers on this issue, particularly during 2023. The most important key thematic areas and some implications for future research were also identified and discussed.