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Title: The role of usability in the competitiveness of higher education institutions
Author: Suarez, Atilano Mendes Reis
Moreira, Rui Silva
Carrapatoso, Eurico
Keywords: Higher education websites
Target groups
Guerrilla usability
Affective information
Issue Date: 2006
Citation: IADIS International Conference on Applied Computing 2006. San Sebastian, 2006. [Em linha]. Disponível em:
Abstract: The increasingly competitive environment of the Portuguese higher education system stresses the need of a marketoriented offer, coordinated with the institutional websites. In this paper we describe an attempt to integrate marketing and webdesign techniques, supported by usability studies. A usability study was performed on the website of the Instituto Politécnico de Bragança (IPB), employing guerrilla usability techniques focusing different target groups. The following redesign tried to address usability problems found, and involved the inclusion of affective and emotional multimedia contents, added to the usual objective and rational information. The response of the target groups to the changes was assessed by means of a new round of usability testing.
Appears in Collections:SDB - Comunicações a Conferências

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