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Advisor(s)
Abstract(s)
A hotelaria é um dos setores mais importantes na
atividade turística em Portugal. Conhecer as características e
especificidades das unidades hoteleiras a operar em Portugal é
importante para todos aqueles que tomam decisões sobre o
investimento neste setor. Conhecer a realidade da afiliação dos
estabelecimentos hoteleiros portugueses a uma marca é também
uma questão de muito interesse para os hoteleiros no apoio à
tomada de decisões estratégicas. Com recurso à análise do
universo dos estabelecimentos hoteleiros existentes em Portugal, é
feita a sua caracterização quanto às especificidades, instalações e
equipamentos. Em termos metodológicos estima-se um modelo de
regressão logística que permite discutir a afiliação dos
estabelecimentos hoteleiros portugueses a uma marca. Os
resultados permitem concluir que pouco mais de um terço dos
estabelecimentos hoteleiros em Portugal são afiliados a uma
marca, sendo esta afiliação mais frequente nas regiões mais
turísticas. Os resultados permitem ainda verificar que os
estabelecimentos hoteleiros afiliados possuem, em média, maior
número de estrelas, maior capacidade e menor número de
equipamentos que os estabelecimentos hoteleiros não afiliados.
Hospitality is one of the most important sectors in the tourist activity in Portugal. Knowing the characteristics and features of the hotel units operating in Portugal is important for all those who make decisions about investment in this sector. Knowing the reality of brand affiliation of Portuguese hotel establishments is also a matter of great interest for hoteliers in supporting strategic decision-making. Performing the analysis of the universe of hotel establishments in Portugal, their characterization is made concerning their features, facilities and equipment. In addition, the reality of brand affiliation of Portuguese hotel establishments is analyzed and discussed through a logistic regression model. The results allow us to conclude that just over a third of hotel establishments in Portugal are brand affiliated and they are mostly located in the more touristic regions. The results also show that brand affiliated hotel establishments have, on average, a greater number of stars, greater capacity and a greater number of facilities than non-brand affiliated hotel establishments.
Hospitality is one of the most important sectors in the tourist activity in Portugal. Knowing the characteristics and features of the hotel units operating in Portugal is important for all those who make decisions about investment in this sector. Knowing the reality of brand affiliation of Portuguese hotel establishments is also a matter of great interest for hoteliers in supporting strategic decision-making. Performing the analysis of the universe of hotel establishments in Portugal, their characterization is made concerning their features, facilities and equipment. In addition, the reality of brand affiliation of Portuguese hotel establishments is analyzed and discussed through a logistic regression model. The results allow us to conclude that just over a third of hotel establishments in Portugal are brand affiliated and they are mostly located in the more touristic regions. The results also show that brand affiliated hotel establishments have, on average, a greater number of stars, greater capacity and a greater number of facilities than non-brand affiliated hotel establishments.
Description
Keywords
Hotelaria Portugal Afiliação a uma marca Gestão independente.
Citation
Martins, Catarina Antónia; Vaz, Clara B.; Alves, Jorge (2021). A afiliação a uma marca: retrato dos estabelecimentos hoteleiros em Portugal = Brand affiliation: portrait of hotel establishments in Portugal. In 16th Iberian Conference on Information Systems and Technologies (CISTI). Chaves: IEEE Computer Society. p. 1-6. ISBN 978-989546591-0
Publisher
IEEE Xplore