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Abstract(s)
O principal objetivo deste estudo é destacar as etapas essenciais necessárias para estabelecer um
negócio de pousada na Tunísia. A ideia para esta instalação de acomodação surgiu após uma extensa
análise do produto e pesquisa de mercado que forneceram informações valiosas sobre o cenário de
mercado e o ambiente competitivo. Da mesma forma que qualquer produto ou serviço disponível para
venda, a implementação de uma estratégia de marketing é fundamental para impulsionar as vendas,
como demonstrado na estrutura do projeto. Posteriormente, efetuou-se uma pesquisa e
desenvolvimento do produto para garantir a sua sustentabilidade a longo prazo e promover a
inovação. Em seguida, os requisitos de pessoal foram abordados, conduzindo um estudo minucioso
para determinar o número ideal de funcionários necessários para o negócio. Foram elaborados
programas de formação abrangentes para garantir a qualidade excecional do serviço aos clientes. O
presente plano de negócios culminou com uma análise financeira meticulosa com o objetivo de avaliar
a rentabilidade e a exposição ao risco. Após examinar a demonstração de resultados e os fluxos de
caixa, concluiu-se que o projeto está financeiramente sólido, lucrativo e pronto para o sucesso a longo
prazo.
The main objective of this study is to highlight the essential steps required to establish a guesthouse business in Tunisia. The idea for this accommodation facility came about following extensive product analysis and market research that provided valuable insights into the market landscape and competitive environment. As with any product or service available for sale, the implementation of a marketing strategy is key to boosting sales, as demonstrated in the project structure. Subsequently, the product was researched and developed to ensure its long-term sustainability and promote innovation. Next, personnel requirements were addressed, conducting a thorough study to determine the ideal number of employees needed for the business. Comprehensive training programs were drawn up to guarantee the exceptional quality of customer service. This business plan culminated in a meticulous financial analysis to assess profitability and risk exposure. After examining the income statement and cash flows, it was concluded that the project is financially sound, profitable and poised for long-term success.
The main objective of this study is to highlight the essential steps required to establish a guesthouse business in Tunisia. The idea for this accommodation facility came about following extensive product analysis and market research that provided valuable insights into the market landscape and competitive environment. As with any product or service available for sale, the implementation of a marketing strategy is key to boosting sales, as demonstrated in the project structure. Subsequently, the product was researched and developed to ensure its long-term sustainability and promote innovation. Next, personnel requirements were addressed, conducting a thorough study to determine the ideal number of employees needed for the business. Comprehensive training programs were drawn up to guarantee the exceptional quality of customer service. This business plan culminated in a meticulous financial analysis to assess profitability and risk exposure. After examining the income statement and cash flows, it was concluded that the project is financially sound, profitable and poised for long-term success.
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Keywords
Pousada Acomodação Análise do produto Estratégia Plano de negócios