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Advisor(s)
Abstract(s)
As redes sociais têm tido um impacto profundo na forma como as pessoas partilham as suas vidas e interagem com o mundo. Este estudo explora a noção de "sociedade do espetáculo" e como as redes sociais moldam a maneira como as pessoas apresentam as suas vidas. Além disso, investiga como essa tendência afecta a perceção da realidade, as relações sociais e os impactos psicológicos desta exposição constante. Para realizar a pesquisa, foram utilizadas análises bibliográficas e um estudo de caso com um influenciador digital moçambicano, incorporando métodos qualitativos e quantitativos. As informações foram analisadas através da análise de conteúdo. Os resultados revelam que as redes sociais tornaram-se um palco onde as pessoas expõem as suas vidas de forma espetacularizada, em busca de validação e interação. No entanto, esta busca pelo espetáculo também levanta questões sobre autenticidade e pressões psicológicas. A comparação com narrativas espetacularizadas dos outros pode gerar sentimentos de inadequação, enquanto a representação idealizada da vida pode distorcer a perceção da realidade. É essencial encontrar um equilíbrio saudável nas redes sociais, considerando factores culturais e individuais, para promover uma convivência equilibrada entre o mundo digital e a realidade, destacando a necessidade de mais pesquisas nesta área.
Social media has had a profound impact on the way people share their lives and interact with the world. This study explores the notion of the "society of the spectacle" and how social media shapes the way people present their lives. In addition, it investigates how this trend affects the perception of reality, social relationships, and the psychological impacts of this constant exposure. To carry out the research, bibliographical analysis and a case study with a Mozambican digital influencer were used, incorporating both qualitative and quantitative methods. The information was analyzed using content analysis. The results show that social networks have become a stage where people expose their lives in a spectacular way, in search of validation and interaction. However, this quest for spectacle also raises questions about authenticity and psychological pressures. Comparison with the spectacularized narratives of others can generate feelings of inadequacy, while the idealized representation of life can distort the perception of reality. It is essential to find a healthy balance on social media, considering cultural and individual factors, to promote a balanced coexistence between the digital world and reality, highlighting the need for more research in this area.
Social media has had a profound impact on the way people share their lives and interact with the world. This study explores the notion of the "society of the spectacle" and how social media shapes the way people present their lives. In addition, it investigates how this trend affects the perception of reality, social relationships, and the psychological impacts of this constant exposure. To carry out the research, bibliographical analysis and a case study with a Mozambican digital influencer were used, incorporating both qualitative and quantitative methods. The information was analyzed using content analysis. The results show that social networks have become a stage where people expose their lives in a spectacular way, in search of validation and interaction. However, this quest for spectacle also raises questions about authenticity and psychological pressures. Comparison with the spectacularized narratives of others can generate feelings of inadequacy, while the idealized representation of life can distort the perception of reality. It is essential to find a healthy balance on social media, considering cultural and individual factors, to promote a balanced coexistence between the digital world and reality, highlighting the need for more research in this area.
Description
Keywords
Construção da narrativa Mundo virtual Redes sociais Sociedade do espetáculo Tecnologias digitais
Citation
Comiche, Amália; Gonçalves, Bruno F. (2023). Sociedade do espectáculo: a influência das redes sociais na construção da narrativa de uma vida como show. Revista EducaOnline. ISSN 1983-2664. 17:3, p. 140-154
Publisher
Universidade Federal do Rio de Janeiro