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Authors
Advisor(s)
Abstract(s)
A postura competitiva entre empresas está modificando-se e desviando-se da tradicional concorrência
entre sistemas produtivos individuais, para um relacionamento competitivo colaborativo entre sistemas
produtivos, orientado à maior volatilidade dos mercados. Este novo rumo, que também se estende aos
serviços, e nomeadamente ao turismo, é condicionado por vários fatores. Embora os novos mercados
globais e as evoluções tecnológicas e das comunicações tenham contribuído com elevada dose de
pressão, o fator mais influente é concretizado na imprevisível vontade dos consumidores. Na resposta
a essa vontade, todos os operadores que exercem atividades na esfera do turismo, devem deitar mão
das alterações econômico/tecnológico/sociais, utilizando-as em seu proveito, no sentido de se
manterem competitivos.
Existe hoje uma macrotendência global que possibilita a revitalização desta atividade, que se estende
ao turismo de negócios, de natureza, gastronômico, religioso, saúde e bem-estar, cultural e paisagístico,
entre outros nichos que se pode identificar dentro destes setores, alguns mais agregadores, como por
exemplo o enoturismo.
Numa perspectiva de Trás-Os-Montes, é possivel verificar um possivel potencial elevado que existe na
região para o desenvolvimento desta atividade. São inúmeras as atividades culturais, a riqueza
paisagística, o patrimônio arquitetônico, a excelência da gastronomia, a genuinidade das pessoas e a
sua capacidade e disponibilidade em bem receber, que desarmam e apaixonam todos aqueles que
visitam essa região.
Embora existam alguns exemplos bem conseguidos, existe ainda um significativo défice de
competências turísticas na região bem como de capacidade de integrar processos no sentido de
perfazer produtos mais complexos, integrados e de qualidade.
Com o intuito de contribuir para uma nova organização funcional, nomeadamente que seja capaz de
contribuir para uma resposta organizacional ajustada às necessidades de customização da Industria do
Turismo nesta região, que se pretende migrar o conceito de empresa virtual, ou rede colaborativa de
empresas, para esta região, procurando uma maneira de manter o turista por mais tempo na área
turística de Trás-Os-Montes
The competitive position between companies is changing, diverging from the traditional competition between individual productive systems, to a collaborative competitive relationship between productive systems, oriented to greater market volatility. This new course, which also extends to services, and in particular to tourism, is conditioned by several factors. Although the new global markets and technological and communications developments have contributed with a great deal of pressure, the most influential factor is achieved in the unpredictable will of consumers. In response to this will, all operators engaged in tourism activities must take advantage of economic / technological / social changes, using them to their advantage, to remain competitive. There is now a global macro-trend that enables the revitalization of this activity, which extends to business tourism, nature, gastronomy, religion, health and well-being, cultural and landscape, among other niches that can be identified within these sectors, some more aggregators such as wine tourism. From a Trás-Os-Montes perspective, it is possible to verify a possible high potential that exists in the region for the development of this activity. There are countless cultural activities, a rich landscape, architectural heritage, an excellence of gastronomy, a genuineness of people and their ability and willingness to welcome, that disarm and love all those who visit this region. While there are some successful examples, there is still a significant shortage of tourism skills in the region as well as the ability to integrate processes towards more complex, integrated and quality products. In order to contribute to a new functional organization, namely that it is capable of contributing to an organizational response adjusted to the customization needs of the Tourism Industry in this region, that it is intended to migrate the concept of a virtual company, or a collaborative network of companies, to this region, looking for a way to keep the tourist for longer in the tourist area of Trás-Os-Montes.
The competitive position between companies is changing, diverging from the traditional competition between individual productive systems, to a collaborative competitive relationship between productive systems, oriented to greater market volatility. This new course, which also extends to services, and in particular to tourism, is conditioned by several factors. Although the new global markets and technological and communications developments have contributed with a great deal of pressure, the most influential factor is achieved in the unpredictable will of consumers. In response to this will, all operators engaged in tourism activities must take advantage of economic / technological / social changes, using them to their advantage, to remain competitive. There is now a global macro-trend that enables the revitalization of this activity, which extends to business tourism, nature, gastronomy, religion, health and well-being, cultural and landscape, among other niches that can be identified within these sectors, some more aggregators such as wine tourism. From a Trás-Os-Montes perspective, it is possible to verify a possible high potential that exists in the region for the development of this activity. There are countless cultural activities, a rich landscape, architectural heritage, an excellence of gastronomy, a genuineness of people and their ability and willingness to welcome, that disarm and love all those who visit this region. While there are some successful examples, there is still a significant shortage of tourism skills in the region as well as the ability to integrate processes towards more complex, integrated and quality products. In order to contribute to a new functional organization, namely that it is capable of contributing to an organizational response adjusted to the customization needs of the Tourism Industry in this region, that it is intended to migrate the concept of a virtual company, or a collaborative network of companies, to this region, looking for a way to keep the tourist for longer in the tourist area of Trás-Os-Montes.
Description
Mestrado em dupla diplomação com a Universidade Tecnológica Federal do Paraná
Keywords
Turismo Consumidores Trás-os-Montes Empresa virtual Rede