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Advisor(s)
Abstract(s)
O planeamento estratégico define o que a organização pretende atingir no futuro e o modo como o deverá fazer, através da formulação de planos baseados nos objetivos que pretende alcançar e que se estendem a todos as áreas de atuação da empresa. Assim, o presente estudo tem como objetivo principal entender a importância de um plano estratégico no sucesso de uma organização, sendo direcionado para o caso das empresas portuguesas de média e grande dimensão da região Norte. Para dar resposta ao objetivo exposto, após se efetuar um enquadramento teórico através da literatura disponível, recorreu-se a uma metodologia quantitativa através de um inquérito por questionário. O estudo foi realizado a partir de uma amostra válida de 138 empresas, através da qual foi possível responder aos objetivos propostos. Quanto aos resultados obtidos, destaca-se o facto de, através do enquadramento teórico e dos resultados das principais fontes consultadas, ter sido possível aferir que existe um impacto positivo no sucesso das empresas quando estas utilizam um plano estratégico, apesar de, em termos práticos, não ter sido possível corroborar a totalidade das hipóteses de investigação levantadas. Além disto, conclui-se que a grande maioria das empresas utiliza planeamento estratégico e tem um plano estratégico definido, bem como atribui “muita importância” a um plano estratégico. Relativamente a entender se a utilização do planeamento estratégico conduz ao sucesso da organização, não foi possível afirmar através de evidências estatísticas a existência de uma relação entre o uso de planeamento estratégico e o sucesso da organização no conjunto de empresas estudadas. Por fim, foi possível constatar que quando as empresas apresentam um maior aumento da quota de mercado, um maior aumento de desempenho geral em relação ao desempenho da concorrência e uma maior criação de valor para todos os stakeholders da empresa, atribuem maior importância a um plano estratégico.
Strategic planning defines what the organisation wants to achieve in the future and how it should do it, through the formulation of plans based on the objectives it wants to reach, which extends to all the company's areas of action. The main objective of this study is to understand the importance of a strategic plan in the success of an organization, being directed to the case of medium and large Portuguese companies in the North region. To answer the exposed objective, after making a theoretical framework through the available literature, it was used a quantitative methodology through a questionnaire survey. The study was conducted based on a valid sample of 138 companies, through which it was possible to answer the proposed objectives. As for the results obtained, we highlight the fact that, through the theoretical framework and the results of the main sources consulted, it was possible to assess that there is a positive impact on the success of companies when they use a strategic plan, although, in practical terms, it was not possible to corroborate all the research hypotheses raised. In addition, it was concluded that the vast majority of the companies use strategic planning and have a defined strategic plan, as well as attribute "great importance" to a strategic plan. In relation to understanding whether the use of strategic planning leads to the success of the organisation, it was not possible to affirm through statistical evidence the existence of a relationship between the use of strategic planning and the success of the organisation in the set of researched firms. Finally, it was possible to find that when companies show a greater increase in market share, a greater increase in overall performance compared to the competitors' performance and a greater value creation for all stakeholders of the company, they attribute greater importance to a strategic plan.
Strategic planning defines what the organisation wants to achieve in the future and how it should do it, through the formulation of plans based on the objectives it wants to reach, which extends to all the company's areas of action. The main objective of this study is to understand the importance of a strategic plan in the success of an organization, being directed to the case of medium and large Portuguese companies in the North region. To answer the exposed objective, after making a theoretical framework through the available literature, it was used a quantitative methodology through a questionnaire survey. The study was conducted based on a valid sample of 138 companies, through which it was possible to answer the proposed objectives. As for the results obtained, we highlight the fact that, through the theoretical framework and the results of the main sources consulted, it was possible to assess that there is a positive impact on the success of companies when they use a strategic plan, although, in practical terms, it was not possible to corroborate all the research hypotheses raised. In addition, it was concluded that the vast majority of the companies use strategic planning and have a defined strategic plan, as well as attribute "great importance" to a strategic plan. In relation to understanding whether the use of strategic planning leads to the success of the organisation, it was not possible to affirm through statistical evidence the existence of a relationship between the use of strategic planning and the success of the organisation in the set of researched firms. Finally, it was possible to find that when companies show a greater increase in market share, a greater increase in overall performance compared to the competitors' performance and a greater value creation for all stakeholders of the company, they attribute greater importance to a strategic plan.
Description
Mestrado em IPB-ESTG e ASSOCIAÇÃO DE POLITÉCNICOS DO NORTE (APNOR): Instituto Politécnico do Cávado e do Ave, Instituto Politécnico de Viana do Castelo
Keywords
Gestão estratégica Planeamento estratégico Plano estratégico Instrumentos estratégicos Médias e grandes empresas