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Authors
Advisor(s)
Abstract(s)
The goal of this study was to examine what experiences members have with fitness centers that influence their intentions for recommendation. After item generation and content validity, as well as a pilot test, a survey was conducted among members of five different clubs (n=1750). The questionnaire included measures of service quality attributes, accessibility, well-being in life, well-being in a club, and intentions to recommend a fitness center. Results using a structural equation model provide evidence that only service quality attributes and well-being in a club have positive effect on intentions of users to recommend it. Well-being in life has a negative effect on the intentions for re- commendation, while accessibility shows no predictive effect. These findings suggest implications for the management of a club, such as the need to create a pleasant environment and to provide a personalized service directed towards the members’ goals in order to improve well-being in a club and contribute to increase the intentions to recommend the fitness centers to others.
Description
Keywords
Intentions to recommend Service quality attributes Accessibility Well-being
Pedagogical Context
Citation
Gonçalves, Celina; Biscaia, Rui; Correia, Abel; Diniz, Ana (2014). An examination of intentions of recommending fitness centers by user members. Revista de Educação Física. ISSN 1980-6574. 20:4, p. 384-391
Publisher
Universidade Estadual Paulista