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Authors
Advisor(s)
Abstract(s)
Customer retention is critical in the fitness industry
because of its impact on the profitability of organizations. For this
reason, several studies have focused on understanding and explaining
their antecedents. Thus, the objective of this study is to understand the
history of retention of fitness members in Portugal and its evolution
over the last five years, specifically in the Solinca Health & Fitness Clubs
network. The methodology was based on literature review, based on
articles on fitness retention in Portugal, published from 2012 to 2017, and
peer-reviewed. The research was carried out in the B-on databases and
university repositories and included the analysis of titles and keywords
of the publications, considering the terms related to fitness retention.
In the scope of this research, ten articles were found, of which three
were eliminated, prior to 2012. Thus, seven articles were considered in
the triage, two PhD theses and thirteen publications of national and
international congresses. The results under analysis are related to data
from one of the largest fitness networks in Portugal, Solinca Health &
Fitness Clubs, and the analysis of this article rests specifically on the
retention of customers of this brand of gymnasiums.
Description
Keywords
Customer retention Fitness Portugal
Citation
Gonçalves, Celina (2019). Antecedents of customer retention on the network Solinca Health & Fitness Clubs: a look at the last 5 years of fitness in Portugal. In Livro de Atas do I Congreso Internacional Marca, Territorio y Deporte. Castellon: Tirant Humanidades. ISBN 978-84-17973-05-6, p. 99-111
Publisher
Tirant Humanidades