Publicação
Consumer perception and behaviour retention in gyms and health clubs
| dc.contributor.author | Gonçalves, Celina | |
| dc.contributor.author | Correia, Abel | |
| dc.date.accessioned | 2014-01-07T15:19:40Z | |
| dc.date.available | 2014-01-07T15:19:40Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout. | por |
| dc.identifier.citation | Gonçalves, Celina; Correia, Abel ( 2010). Consumer perception and behaviour retention in gyms and health clubs. In XI Congresso Nacional de Gestão do Desporto. Lagos | por |
| dc.identifier.uri | http://hdl.handle.net/10198/9110 | |
| dc.language.iso | por | por |
| dc.peerreviewed | yes | por |
| dc.publisher | Associação Portuguesa de Gestão do Desporto | por |
| dc.subject | Behaviour | por |
| dc.subject | Perception | por |
| dc.subject | Fitness | por |
| dc.subject | Retention | por |
| dc.title | Consumer perception and behaviour retention in gyms and health clubs | por |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Lagos | por |
| oaire.citation.title | XI Congresso Nacional de Gestão do Desporto | por |
| person.familyName | Gonçalves | |
| person.givenName | Celina | |
| person.identifier.ciencia-id | 401A-B414-12A4 | |
| person.identifier.orcid | 0000-0002-4329-549X | |
| person.identifier.scopus-author-id | 1166609 | |
| rcaap.rights | openAccess | por |
| rcaap.type | conferenceObject | por |
| relation.isAuthorOfPublication | efba3291-6b27-4932-848f-3d646d4b8e8b | |
| relation.isAuthorOfPublication.latestForDiscovery | efba3291-6b27-4932-848f-3d646d4b8e8b |