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Authors
Advisor(s)
Abstract(s)
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.
Description
Keywords
Behaviour Perception Fitness Retention
Citation
Gonçalves, Celina; Correia, Abel ( 2010). Consumer perception and behaviour retention in gyms and health clubs. In XI Congresso Nacional de Gestão do Desporto. Lagos
Publisher
Associação Portuguesa de Gestão do Desporto