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Orientador(es)
Resumo(s)
Local communities are taking an increasingly major role in communicating a destination in
terms of contact with tourists. Based on the assumption that tourist entities and agents are
part of this community, it can be assumed that it is necessary for the territorial marketing
regulators to promote their involvement. This communication is progressively generated
through information and communication technologies (ICT), namely social networks. To
analyze the communication contribution of the tourist entities of the Trás-os-Montes lands
(a region in the northeast part of Portugal), an analysis was carried out on the online
presence and its way of communicating the region. The findings offer relevant insights for
the destination managers and policy makers.
Descrição
Palavras-chave
Local community Tourist entities Communication Destination Information and communication technologies (ICT).
Contexto Educativo
Citação
Marinho, Madalena; Correia, Ricardo; Morais, Elisabete Paulo (2021). Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case. Journal of Marketing Research and Case Studies. ISSN 2165-7009. p. 1-11.