Publicação
Enhancing team engagement and notoriety for youth project tagline: strategies for gdb
| datacite.subject.fos | Ciências Sociais::Ciências da Comunicação | |
| datacite.subject.sdg | 04:Educação de Qualidade | |
| dc.contributor.author | Rodrigues, Pedro | |
| dc.contributor.author | Afonso, Patrício | |
| dc.contributor.author | Rodrigues, Carolina | |
| dc.contributor.author | Ramos, Frederico | |
| dc.contributor.author | Serafini, Laís | |
| dc.contributor.author | Afonso, Carlos | |
| dc.contributor.author | Pereira, Fernando A. | |
| dc.date.accessioned | 2026-03-17T14:09:46Z | |
| dc.date.available | 2026-03-17T14:09:46Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The proposed action plan, of the co-creation challenge, aimed at increasing engagement and notoriety of a sports team, specifically focusing on attracting young people and diverse audiences. PROBLEM The core issue addressed is the lack of engagement leading to a decrease in relevance, motivation, and revenue streams for the team. The proposed solution includes a multi-faceted approach involving a digital marketing plan, organization of an open day, and hosting e-sports tournaments. These strategies are designed to bridge the gap between the younger population and the team, develop new revenue streams, engage e-sports players, and diversify into other sports. This initiative represents a significant step towards revitalizing the team's presence and appeal in a rapidly changingsports and entertainment landscape. | eng |
| dc.identifier.citation | Rodrigues, Pedro; Afonso, Patrício; Rodrigues, Carolina; Ramos, Frederico; Serafini, Laís; Afonso, Carlos; Pereira, Fernando A. (2024). Enhancing team engagement and notoriety for youth project tagline: strategies for gdb. In In2CoP 2024 - Conferência Internacional em Processos de Cocriação no Ensino Superior 2024 | |
| dc.identifier.uri | http://hdl.handle.net/10198/36096 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.title | Enhancing team engagement and notoriety for youth project tagline: strategies for gdb | eng |
| dc.type | conference poster | |
| dspace.entity.type | Publication | |
| oaire.citation.title | In2CoP 2024 - Conferência Internacional em Processos de Cocriação no Ensino Superior 2024 | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| person.familyName | Pereira | |
| person.givenName | Fernando A. | |
| person.identifier.ciencia-id | C51E-6B11-C82F | |
| person.identifier.orcid | 0000-0002-3294-3084 | |
| person.identifier.rid | A-5556-2018 | |
| person.identifier.scopus-author-id | 57192927859 | |
| relation.isAuthorOfPublication | 126ec14b-f8f1-4c9e-ada8-1f75a5502c8a | |
| relation.isAuthorOfPublication.latestForDiscovery | 126ec14b-f8f1-4c9e-ada8-1f75a5502c8a |