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Abstract(s)
O presente projeto tem como objetivo a implementação de uma fábrica têxtil de produção de roupas para as mulheres “plus size” em Cabo Verde, as consideradas corpo “fora do padrão”, Este culmina com a criação de uma marca própria, a qual foi denominada de BASOFA, expressão esta derivada do Crioulo Cabo-verdiano, designado às mulheres autoconfiantes, ousadas, donas de si, aquelas que acompanham e seguem sempre as tendências e estilos de moda.
De acordo com o Inquérito Anual realizado às empresas pelo INE (Instituto Nacional de Estatísticas (2021), o setor da indústria transformadora (setor que também inclui a indústria têxtil), ocupa apenas 9,8% das indústrias ativas existentes em Cabo Verde, o que implica recorrer às importações na maioria dos casos e acabando assim por nos tornar reféns do mercado europeu.
Em relação às peças de roupas, o cenário também é o mesmo, implicando o consumo maioritariamente das peças de roupas que estes nos oferecem, o que na maioria das vezes não se acentuam ao nosso modelo de corpo, pois estas são elaboradas no modelo do corpo europeu e não africano.
Com a implementação deste projeto, mais do que obter um negócio próprio de produção e comercialização de peças de roupas como: Saias, Calças, Vestidos, Blazers, Shorts, T-shirts e camisas, e contribuir para o desenvolvimento económico do meu país, a finalidade crucial é de também proporcionar a inclusão social dessas mulheres que lidam no dia a dia com as dificuldades de encontrarem roupas que se adequam ao corpo delas, que seguem as tendências, estilos e padrões de moda usadas pelas mulheres ditas “corpo padrão” e, erradicando esses défices, discriminações e esquecimentos proporcionados pelo próprio setor têxtil e as lojas de vendas de roupas em Cabo Verde. O projeto apresenta viabilidade económica, sendo que o Valor Atual Líquido é de 37 148 €, a uma taxa interna de rentabilidade de 41%, conseguindo recuperar o investimento efetuado em 3,93 anos.
The present project aims to implement a textile factory for the production of clothes for "Plus Size" women in Cape Verde, the "Non-Standard" body, which culminates with the creation of its own brand, which was called "BASOFA", an expression derived from Cape Verdean Creole, designated to self-confident, daring, Self-possessed, those who always follow and follow fashion trends and styles. According to the Annual Survey of companies carried out by INE (2021), the manufacturing sector (a sector that also includes the textile industry), occupies only 9.8% of the active industries in Cabo Verde, which implies resorting to imports in most cases and thus becoming hostages of the European market. In relation to the garments, the scenario is also the same, implying the consumption mostly of the garments that they offer us, which most of the time are not accentuated to our body model, as these are elaborated in the European body model and not the African one. With the implementation of this project, more than obtaining my own business of production and marketing of clothing items such as: Skirts, Pants, Dresses, Blazers, Shorts, T-shirts and shirts, and contributing to the economic development of my country, the crucial purpose is also to provide the social inclusion of these women who deal on a daily basis with the difficulties of finding clothes that suit their bodies. that follow the trends, styles, and fashion standards worn by women called "standard body" and, eradicating these deficits, discriminations and forgetfulness provided by the textile sector itself and the clothing stores in Cape Verde. The project presents economic viability, with the current value being 371
The present project aims to implement a textile factory for the production of clothes for "Plus Size" women in Cape Verde, the "Non-Standard" body, which culminates with the creation of its own brand, which was called "BASOFA", an expression derived from Cape Verdean Creole, designated to self-confident, daring, Self-possessed, those who always follow and follow fashion trends and styles. According to the Annual Survey of companies carried out by INE (2021), the manufacturing sector (a sector that also includes the textile industry), occupies only 9.8% of the active industries in Cabo Verde, which implies resorting to imports in most cases and thus becoming hostages of the European market. In relation to the garments, the scenario is also the same, implying the consumption mostly of the garments that they offer us, which most of the time are not accentuated to our body model, as these are elaborated in the European body model and not the African one. With the implementation of this project, more than obtaining my own business of production and marketing of clothing items such as: Skirts, Pants, Dresses, Blazers, Shorts, T-shirts and shirts, and contributing to the economic development of my country, the crucial purpose is also to provide the social inclusion of these women who deal on a daily basis with the difficulties of finding clothes that suit their bodies. that follow the trends, styles, and fashion standards worn by women called "standard body" and, eradicating these deficits, discriminations and forgetfulness provided by the textile sector itself and the clothing stores in Cape Verde. The project presents economic viability, with the current value being 371
Description
Keywords
Plano de negócio Fábrica têxtil Moda Inclusão Empreendedorismo Cabo Verde