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Publication
NR tattoo art
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.53 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A tatuagem é, segundo Michaelis (2025) a arte e técnica de gravar na pele por meio de pigmentos corantes, por agulhas, uma mensagem ou um desenho indeletável e permanente, cuja motivação para seus cultuadores pode ser uma pessoa, uma data especial ou apenas de ter uma obra de arte viva e atemporal gravada no próprio corpo. Atualmente, pode-se observar cada vez mais pessoas a fazerem tatuagens para se expressarem, tornando as tatuagens mais pessoais e exclusivas. É nesse contexto que entra o NR Tattoo Art, um estúdio especializado no estilo fine line e que o foco é o atendimento exclusivo e diferenciado dos seus clientes, criando desenhos únicos e personalizados. O trabalho tem por objetivo mostrar quais foram os diferenciais inovadores que possibilitaram a criação e sucesso do estúdio no Norte de Portugal, que surgiu em Bragança, em 2019 e, atualmente, possui outras duas unidades. Por fim, se concluiu que as estratégias adotadas como diferenciais competitivos foram as principais responsáveis pelo sucesso online e físico dos estúdios
According to Michaelis (2025), tattooing is the art and technique of engraving a message or an indelible and permanent drawing on the skin using pigment dyes and needles. The motivation for its enthusiasts may be a person, a special date, or simply the desire to have a living and temporal work of art etched onto the body. Nowadays, more and more people can be seen getting tattoos as a form of self-expression, making tattoos increasingly personal and unique. It is within this context that NR Tattoo Art emerges — a studio specialized in the Fine Line style, with a focus on exclusive and personalized customer service, creating unique and custom designs. This work aims to highlight the innovative features that enabled the creation and success of the studio in Northern Portugal, which began in Bragança in 2019 and currently has two additional locations. In conclusion, the strategies adopted as competitive differentiators were found to be the key drivers behind the studio’s success both online and in its physical spaces.
According to Michaelis (2025), tattooing is the art and technique of engraving a message or an indelible and permanent drawing on the skin using pigment dyes and needles. The motivation for its enthusiasts may be a person, a special date, or simply the desire to have a living and temporal work of art etched onto the body. Nowadays, more and more people can be seen getting tattoos as a form of self-expression, making tattoos increasingly personal and unique. It is within this context that NR Tattoo Art emerges — a studio specialized in the Fine Line style, with a focus on exclusive and personalized customer service, creating unique and custom designs. This work aims to highlight the innovative features that enabled the creation and success of the studio in Northern Portugal, which began in Bragança in 2019 and currently has two additional locations. In conclusion, the strategies adopted as competitive differentiators were found to be the key drivers behind the studio’s success both online and in its physical spaces.
Description
Keywords
Tatuagem Estúdio de tatuagem Safe space Fine line