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Authors
Advisor(s)
Abstract(s)
Purpose: This study aims to understand the Latvian electric car owner’s charging
behavior, needs, and preferences in order to develop a marketing strategy for a new
comer company to successfully market its services there.
Methodology: There is very little to no research about electric car charging and electric
car owner behavior in Latvia. Hence, due to its exploratory qualities, the qualitative
research method was chosen. The data collection method was chosen to be semistructured interviews with electric car owners in Latvia. For data from the interviews to
be analyzed, qualitative content analysis was applied.
Description
Keywords
Electric car charging Charging station Latvian market Marketing strategy
Citation
Aurylaitė, Patricija; Correia, Ricardo (2022). The electric car charging market in Latvia: a qualitative portrayal. In Proceedings of the International Conference of Applied Business and Management (ICABM2022). p. 470-471. ISBN 978-989-54164-5-5
Publisher
ISAG - European Business School