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Advisor(s)
Abstract(s)
A importância da renovação é um fator absolutamente central na dinâmica do funcionamento interno das organizações, mas também na concretização dos processos inerentes ao exercício das suas atividades. A renovação acompanhada com prudência, rigor, responsabilidade, heterogeneidade, experiência, energia e inclusão pode constituir-se de facto uma oportunidade única que, obviamente, deve ser aproveitada por todas as partes interessadas. A renovação não significa mudar algo de forma célere e significativa, alterando quadros, líderes, estratégias, metodologias ou processos. Antes pelo contrário! É necessário refletir, re(pensar), discutir e encontrar a estratégia mais adequada para, de forma serena, responsável e equilibrada proceder-se ao conjunto de alterações necessário para se renovar determinada organização. Nas Tunas Universitárias os princípios anteriormente enunciados parecem aplicar-se na sua integridade, já que a dimensão de algumas Tunas Portuguesas pode atingir o patamar de gestão de uma PME (Pequena e Média Empresa). Com o desenvolvimento desta pesquisa pretendemos identificar os principais setores de atividade de uma Tuna que necessitam de renovação. Para responderemos ao nosso objetivo investigativo, adotamos uma metodologia de estudo de caso, designadamente, na RaussTuna – Tuna Mista de Bragança (TMB), do Instituto Politécnico de Bragança (Portugal). A observação participante, com registo no diário de investigador é o primeiro instrumento adotado nesta pesquisa, uma vez que os investigadores se encontram dentro do caso a ser estudado, dado serem membros desta Tuna. Através deste instrumento, será possível estudar o funcionamento e os processos das demais atividades desta Tuna e, através destas observações, retirar ilações sobre as áreas que mais necessitam de renovação. A entrevista semiestruturada é o segundo instrumento adotado para o desenvolvimento da pesquisa. Este instrumento foi útil na medida em que permitiu obter informações, com suporte num guião pré-definido de questões orientadoras, junto de alguns membros integrantes desta Tuna. Todos os dados foram registados, tratados e analisados através do Microsoft Excel, com suporte numa análise de conteúdo, cruzando a informação obtida da observação participante com os dados provenientes do inquérito por questionário. A análise foi efetuada com suporte num conjunto de categorias que correspondem aos sete setores de atividade do estudo de caso, designadamente: música, valores, finanças, administrativo, marketing, recursos humanos e social. Os resultados sugerem que, para cada uma das categorias, é fundamental que exista renovação para que a Tuna se adeque à realidade do estudante, da academia, da cidade, mas especialmente, que lhe permita responder de forma mais adequada e capaz aos desafios emergentes. Assim, na música, considera-se importante a renovação do cancioneiro, a construção de novos temas originais e a produção de novos projetos musicais; nos valores, constata-se que é importante a adaptação dos mesmos ao contexto atual, pois é necessário ir-se ao encontro das expectativas e das motivações dos novos estudantes; nas finanças urge a necessidade de, por um lado, captar mais investimento de vários parceiros, patrocinadores e apoios individuais e, por outro, apostar em atividades sustentáveis financeiramente; na categoria administrativa é importante modernizar as práticas e tornar, cada vez mais, os processos mais simples e céleres; no marketing é importante a aposta contínua na modernização e inovação digital, bem como em estratégias com informação clara e compreensível por todos; nos recursos humanos é importante a renovação dos quadros, garantindo que todos, sem exceção, têm espaço na Tuna; na componente social é vital o acompanhamento constante dos que mais necessitam, estando atento às necessidades e novas causas. A renovação faz parte de qualquer organização e as Tunas Universitárias como espaços multiculturais e de aprendizagem constante devem também, no tempo próprio, renovar com e entre todos.
The importance of renewal is an absolutely central factor in the dynamics of the internal functioning of organizations, but also in the implementation of the processes inherent to the exercise of their activities. Renewal accompanied by prudence, rigor, responsibility, heterogeneity, experience, energy, and inclusion may in fact constitute a unique opportunity that should obviously be seized by all stakeholders. Renewal does not mean changing something quickly and significantly, altering boards, leaders, strategies, methodologies, or processes. Quite the opposite! It is necessary to reflect, re(think), discuss and find the most adequate strategy so that, in a calm, responsible and balanced way, the set of changes required to renew a certain organization can be made. In University Tunas the principles previously mentioned seem to apply in their entirety, since the size of some Portuguese Tunas can reach the management level of an SME (Small and Medium Company). With the development of this research we intend to identify the main sectors of activity of a Tuna that need renovation. To answer our investigative objective, we adopted a case study methodology, namely, in the RaussTuna - Tuna Mista de Bragança (TMB), from the Polytechnic Institute of Bragança (Portugal). The participant observation, with record in the researcher's diary is the first instrument adopted in this research, since the researchers are inside the case to be studied, as they are members of this Tuna. Through this instrument, it will be possible to study the functioning and processes of the other activities of this Tuna and, through these observations, to draw conclusions about the areas that most need renovation. The semi-structured interview is the second instrument adopted for the development of the research. This instrument was useful in that it allowed obtaining information, supported by a pre-defined script of guiding questions, from some members of this Tuna. All data were recorded, processed and analyzed using Microsoft Excel, supported by a content analysis, crossing the information obtained from the participant observation with the data from the questionnaire survey. The analysis was performed with support in a set of categories that correspond to the seven sectors of activity of the case study, namely: music, values, finance, administrative, marketing, human resources and social. The results suggest that, for each of the categories, it is essential that there is renewal so that the Tuna can adapt to the reality of the student, the academy, the city, but especially, that allows it to respond in a more adequate and capable way to emerging challenges. Thus, in music, it is considered important the renewal of the songbook, the construction of new original themes and the production of new musical projects; in values, it is important to adapt them to the current context, because it is necessary to meet the expectations and motivations of new students; in finances there is an urgent need, on the one hand, to attract more investment from various partners, sponsors and individual support and, on the other hand, to invest in financially sustainable activities; in the administrative category it is important to modernize practices and increasingly make processes simpler and faster; in marketing it is important to continuously invest in modernization and digital innovation, as well as in strategies with clear and understandable information for all; in human resources it is important to renew the staff, ensuring that everyone, without exception, has a space in the Tuna; in the social component it is vital to constantly monitor those who need it most, being attentive to the needs and new causes. Renewal is part of any organization and the University Tunas as multicultural and constant learning spaces should also, at the appropriate time, renew with and among everyone.
The importance of renewal is an absolutely central factor in the dynamics of the internal functioning of organizations, but also in the implementation of the processes inherent to the exercise of their activities. Renewal accompanied by prudence, rigor, responsibility, heterogeneity, experience, energy, and inclusion may in fact constitute a unique opportunity that should obviously be seized by all stakeholders. Renewal does not mean changing something quickly and significantly, altering boards, leaders, strategies, methodologies, or processes. Quite the opposite! It is necessary to reflect, re(think), discuss and find the most adequate strategy so that, in a calm, responsible and balanced way, the set of changes required to renew a certain organization can be made. In University Tunas the principles previously mentioned seem to apply in their entirety, since the size of some Portuguese Tunas can reach the management level of an SME (Small and Medium Company). With the development of this research we intend to identify the main sectors of activity of a Tuna that need renovation. To answer our investigative objective, we adopted a case study methodology, namely, in the RaussTuna - Tuna Mista de Bragança (TMB), from the Polytechnic Institute of Bragança (Portugal). The participant observation, with record in the researcher's diary is the first instrument adopted in this research, since the researchers are inside the case to be studied, as they are members of this Tuna. Through this instrument, it will be possible to study the functioning and processes of the other activities of this Tuna and, through these observations, to draw conclusions about the areas that most need renovation. The semi-structured interview is the second instrument adopted for the development of the research. This instrument was useful in that it allowed obtaining information, supported by a pre-defined script of guiding questions, from some members of this Tuna. All data were recorded, processed and analyzed using Microsoft Excel, supported by a content analysis, crossing the information obtained from the participant observation with the data from the questionnaire survey. The analysis was performed with support in a set of categories that correspond to the seven sectors of activity of the case study, namely: music, values, finance, administrative, marketing, human resources and social. The results suggest that, for each of the categories, it is essential that there is renewal so that the Tuna can adapt to the reality of the student, the academy, the city, but especially, that allows it to respond in a more adequate and capable way to emerging challenges. Thus, in music, it is considered important the renewal of the songbook, the construction of new original themes and the production of new musical projects; in values, it is important to adapt them to the current context, because it is necessary to meet the expectations and motivations of new students; in finances there is an urgent need, on the one hand, to attract more investment from various partners, sponsors and individual support and, on the other hand, to invest in financially sustainable activities; in the administrative category it is important to modernize practices and increasingly make processes simpler and faster; in marketing it is important to continuously invest in modernization and digital innovation, as well as in strategies with clear and understandable information for all; in human resources it is important to renew the staff, ensuring that everyone, without exception, has a space in the Tuna; in the social component it is vital to constantly monitor those who need it most, being attentive to the needs and new causes. Renewal is part of any organization and the University Tunas as multicultural and constant learning spaces should also, at the appropriate time, renew with and among everyone.
Description
Keywords
Academia Estudantes Mudança Renovação Tunas
Pedagogical Context
Citation
Ribeiro, Leonel; Baptista, Pedro; Gonçalves, Bruno F. (2023). A importância da renovação das Tunas num mundo em constante transformação. In Clarisse Pais; Bruno F. Gonçalves; Vitor Gonçalves (Eds.) III Jornadas Internacionais de Tunas (JiT23). Bragança
Publisher
Instituto Politécnico de Bragança