Rural tourism destination competitiveness in Portugal

Karalkova, Yuliya; Fernandes, Paula Odete

http://hdl.handle.net/10198/27523

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Authors

Karalkova, Yuliya

Fernandes, Paula Odete

Abstract(s)

This research presents a study aimed to evaluate the performance and competitiveness of tourist destinations in Portugal and Belarus within regions. The evaluation was performed under an analytical tool, Market Share Analysis proposed by Faulkner (1997). In addition, it was used some descriptive statistics. The conducted analysis concluded, with respect to the evolution of the destinations tourism that Acores Island is the most prosperous market for the majority of countries, because most countries staid in the zone of Performing market. North, Lisbon and Algarve regions are maturity markets for the most countries, because they stay in Stagnant markets zone. Centre and Alentejo regions could be attributed Emerging markets for the majority of countries once are developing markets. The major market share is occupied by Portugal practically for all regions, except islands.

Keywords

Rural tourism Competitiveness Agritourism Village

URI

http://hdl.handle.net/10198/27523

Citation

Karalkova, Yuliya; Fernandes, Paula O. (2020). Rural tourism destination competitiveness in Portugal. In International-Business-Information-Management-Association Conference (IBIMA). Seville, Spain. p. 18525-18536. ISBN 978-0-9998551-4-0