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Advisor(s)
Abstract(s)
The main objective of the present study is to analyze the contribution of entertainment to the
average stay in hotel establishments in Terras de Trás-os-Montes (Portugal). In view of the
purpose of the study, four specific objectives were considered: i) To identify the type of
entertainment activities complementary to the hotel offer; ii) To identify the existence of
partnerships with tourist entertainment agents; iii) To identify the activities practiced by
guests; iv) To analyze the perception of hotel managers regarding the influence of
entertainment on the average stay. Thus, a qualitative methodology was applied supported
by semi-structured interviews with the hotel managers in the region under study, between
March and May, 2019. Of the 33 hotel establishments in the region, only 13 participated in
the study. The information from the interviews was treated individually, using content
analysis. It was concluded that only 23% of hotel establishments offer entertainment
activities to guests, namely, walking routes, boat trips, guided tours and jeep tours. About
39% have partnerships with local tourist entertainment companies. The activities practiced
by guests are mostly coincident with the activities offered by hotel establishments, namely,
hiking, boat trips, jeep tours and guided tours. The managers of the hotels unanimously agree
that entertainment contributes to the increase of the average stay. This study intends to alert
other hotel managers in the region towards the influence of offering entertainment on
increasing the average stay of tourists, and the importance of creating partnerships with local
tourist entertainment companies.
Description
Keywords
Entertainment Average stay Hotel establishments Terras de Trás-os-Montes
Citation
Esteves, Elsa; Cabeceiro, Daniela (2021). The influence of entertainment on the average stay: hotel establishments in Terras De Trás-Os-Montes. Journal of EU Research in Business. ISSN 2165-9990. p.1-8
Publisher
IBIMA Publishing