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O turismo é uma atividade económica muito importante para os destinos. Por isso é importante
investir no desenvolvimento deste setor de forma a atrair mais visitantes. O turismo de eventos
surge como meio de apresentar uma oferta mais completa, acompanhando a evolução dos
interesses do consumidor. Este engloba diferentes tipos de eventos, entre eles os eventos
musicais, que têm a música como a principal atração do evento. Nestes inserem-se os festivais
de música, que têm atraído um número crescente de consumidores e, por isso, os destinos
procuram adicioná-los ao seu programa turístico. A sua realização ajuda no combate à
sazonalidade e gera emprego.
A presente dissertação visa analisar a importância do Kriol Jazz Festival para o setor turístico da
Cidade da Praia, em Cabo Verde. O Kriol Jazz Festival é um festival realizado na Cidade da
Praia (Cabo Verde) desde 2009, no mês de abril, onde se promove a “Criolidade”, com
participação de artistas crioulos de vários países. O festival visa também servir de palco para
jovens músicos cabo-verdianos, que têm a oportunidade de apresentar ao público o seu trabalho.
No presente estudo foi utilizada uma metodologia qualitativa, assente num estudo de caso. Foi
realizada uma entrevista semiestruturada, ao fundador e organizador do festival, que possibilitou
perceber a visão da entidade organizadora do festival na criação do Kriol Jazz Festival e a sua
importância para a cidade em termos turísticos. Devido às dificuldades sentidas na recolha de
informação qualitativa, houve a necessidade de recorrer a um instrumento de recolha de dados
da metodologia quantitativa, um inquérito por questionário, direcionado às entidades ligadas ao
setor turístico da Cidade da Praia. Mesmo com uma amostra reduzida pôde-se perceber que
para tais entidades o Kriol Jazz Festival tem um efeito positivo no setor turístico da cidade. Nestas
condições concluiu-se que a realização do Kriol Jazz Festival traz benefícios para o turismo da
Cidade da Praia, como o aumento do número de entrada de turistas na cidade, o aumento de
gastos destes mesmos turistas e a melhoria nas infraestruturas da cidade.
Tourism is a very important economic activity for destinations. That is why it is important to invest in the development of this sector to attract more visitors. Event tourism emerges as a means of presenting a more complete offer, following the evolution of consumer interests. This encompasses different types of events, including musical events, which have music as the main attraction of the event. These include music festivals, which have attracted a growing number of consumers and, therefore, destinations seek to add them to their tourist program. Its implementation helps to combat seasonality and generates employment. The present dissertation aims to analyse the importance of the Kriol Jazz Festival for the tourist sector of Cidade da Praia, in Cape Verde. The Kriol Jazz Festival is a festival held in Cidade da Praia (Cape Verde) since 2009, in April, where “Criolidade” is promoted, with the participation of Creole artists from various countries. The festival also aims to serve as a stage for young Cape Verdean musicians, who can present their work to the public. In the present study, a qualitative methodology was used, based on a case study. A semi structured interview was carried out with the founder and organizer of the festival, which made it possible to understand the vision of the festival's organizing entity in the creation of the Kriol Jazz Festival and its importance for the city in terms of tourism. Due to the difficulties experienced in collecting qualitative information, there was a need to resort to a quantitative methodology data collection instrument, a survey by questionnaire, aimed at entities linked to the tourist sector of Cidade da Praia. Even with a reduced sample, it could be seen that for such entities the Kriol Jazz Festival has a positive effect on the tourist sector of the city. Under these conditions, it was concluded that the holding of the Kriol Jazz Festival brings benefits to the tourism of Cidade da Praia, such as the increase in the number of tourists entering the city, the increase in expenses of these same tourists and the improvement in the city’s infrastructure.
Tourism is a very important economic activity for destinations. That is why it is important to invest in the development of this sector to attract more visitors. Event tourism emerges as a means of presenting a more complete offer, following the evolution of consumer interests. This encompasses different types of events, including musical events, which have music as the main attraction of the event. These include music festivals, which have attracted a growing number of consumers and, therefore, destinations seek to add them to their tourist program. Its implementation helps to combat seasonality and generates employment. The present dissertation aims to analyse the importance of the Kriol Jazz Festival for the tourist sector of Cidade da Praia, in Cape Verde. The Kriol Jazz Festival is a festival held in Cidade da Praia (Cape Verde) since 2009, in April, where “Criolidade” is promoted, with the participation of Creole artists from various countries. The festival also aims to serve as a stage for young Cape Verdean musicians, who can present their work to the public. In the present study, a qualitative methodology was used, based on a case study. A semi structured interview was carried out with the founder and organizer of the festival, which made it possible to understand the vision of the festival's organizing entity in the creation of the Kriol Jazz Festival and its importance for the city in terms of tourism. Due to the difficulties experienced in collecting qualitative information, there was a need to resort to a quantitative methodology data collection instrument, a survey by questionnaire, aimed at entities linked to the tourist sector of Cidade da Praia. Even with a reduced sample, it could be seen that for such entities the Kriol Jazz Festival has a positive effect on the tourist sector of the city. Under these conditions, it was concluded that the holding of the Kriol Jazz Festival brings benefits to the tourism of Cidade da Praia, such as the increase in the number of tourists entering the city, the increase in expenses of these same tourists and the improvement in the city’s infrastructure.
Descrição
Palavras-chave
Turismo Turismo de eventos Eventos musicais Kriol Jazz Festival