| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.58 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O nomadismo digital é um novo segmento turístico, que tem vindo a ganhar visibilidade ao longo dos últimos anos, tendo-se alavancado particularmente durante a pandemia COVID-19. Esse público é caracterizado por profissionais que trabalham exclusivamente online, mantendo um estilo de vida independente, equilibrando trabalho e lazer. Por outras palavras, o nómada digital tende a celebrar um estilo de vida, que lhe permita viajar continuamente, executando a sua atividade profissional a partir de qualquer lugar do mundo, sendo atraído, maioritariamente, para locais que possam atender às suas necessidades diárias de trabalho. Contudo, este segmento turístico, acaba por se tornar mais exigente, na medida em que, valoriza espaços confortáveis, lugares tranquilos, onde possam beneficiar de longas estadias, internet rápida, preços justos, cowork gratuito e programações diárias. Posto isto, a presente investigação pretende perceber se as Terras de Trás-os-Montes (uma pequena região do nordeste de Portugal) reúne as condições necessárias para se posicionar como um destino atrativo para os nómadas digitais. Para este efeito, o estudo realizado assentou numa abordagem de metodologia qualitativa, através da utilização de uma análise descritiva e entrevistas, aplicadas a um conjunto de intervenientes do destino. Os resultados obtidos, demonstraram que embora as Terras de Trás-os-Montes, detenham recursos e potencial turístico capaz de ir ao encontro das necessidades do nómada digital, tais recursos estão ainda numa fase embrionária de potenciação, sendo, portanto, necessário que os diversos players que atuam no território, materializem um conjunto de ações, capazes de criar valor à oferta e dar resposta a este novo público.
Digital nomadism is a new tourist segment, which has been gaining visibility over the past few years, having particularly leveraged itself during the COVID-19 pandemic. This audience is characterised by professionals who work exclusively online, maintaining an independent lifestyle, balancing work and leisure. In other words, the digital nomad tends to celebrate a lifestyle, which allows him to travel continuously, performing his professional activity from anywhere in the world, being mostly attracted to places that can meet his daily work needs. However, this tourist segment becomes more demanding, as they value comfortable spaces, quiet places, where they can benefit from long stays, fast internet, fair prices, free coworking and daily schedules. Therefore, this research aims to understand if the Trás-os-Montes Lands (a small region in the northeast of Portugal) meets the necessary conditions to position itself as an attractive destination for digital nomads. For this purpose, the study was based on a qualitative methodology approach, through the use of a descriptive analysis and interviews, applied to a set of stakeholders of the destination. The results obtained showed that although the Trás-os-Montes Lands possess resources and tourism potential capable of meeting the needs of the digital nomad, such resources are still in an embryonic stage of development, and therefore it is necessary that the various players operating in the territory, materialize a set of actions, able to create value to the offer and respond to this new audience.
Digital nomadism is a new tourist segment, which has been gaining visibility over the past few years, having particularly leveraged itself during the COVID-19 pandemic. This audience is characterised by professionals who work exclusively online, maintaining an independent lifestyle, balancing work and leisure. In other words, the digital nomad tends to celebrate a lifestyle, which allows him to travel continuously, performing his professional activity from anywhere in the world, being mostly attracted to places that can meet his daily work needs. However, this tourist segment becomes more demanding, as they value comfortable spaces, quiet places, where they can benefit from long stays, fast internet, fair prices, free coworking and daily schedules. Therefore, this research aims to understand if the Trás-os-Montes Lands (a small region in the northeast of Portugal) meets the necessary conditions to position itself as an attractive destination for digital nomads. For this purpose, the study was based on a qualitative methodology approach, through the use of a descriptive analysis and interviews, applied to a set of stakeholders of the destination. The results obtained showed that although the Trás-os-Montes Lands possess resources and tourism potential capable of meeting the needs of the digital nomad, such resources are still in an embryonic stage of development, and therefore it is necessary that the various players operating in the territory, materialize a set of actions, able to create value to the offer and respond to this new audience.
Description
Keywords
Turismo Nomadismo digital Destino turístico Terras de Trás-os-Montes