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Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness

dc.contributor.authorGintale, Greta
dc.contributor.authorCorreia, Ricardo
dc.contributor.authorVenciute, Dominyka
dc.contributor.authorLapinskiene, Ruta
dc.date.accessioned2024-12-09T10:25:22Z
dc.date.available2024-12-09T10:25:22Z
dc.date.issued2024
dc.description.abstractThis research explores the complex relationship between perceived corporate social responsibility (CSR), sustainability self-identity and generational differences, focusing on their influence on employer brand attractiveness. Recognizing CSR’s critical role in talent acquisition, the study examines the impact of philanthropic, ethical and environmental CSR activities on employer brand perception. While environmental and philanthropic CSR significantly improve employer attractiveness, ethical CSR shows a less substantial impact. The research also introduces sustainability self-identity as a possible moderating factor, investigating whether individuals whose values align with CSR perceive employer brands differently. Contrary to what was expected., sustainability self-identity does not significantly moderate this relationship. Additionally, the study explores generational differences, revealing that interest in CSR is consistent across age groups, challenging stereotypes about generational preferences. Notably, Baby Boomers and Generation Z demonstrate similar engagement with CSR as Generation X and Millennials. The findings suggest that organizations should focus on environmental and philanthropic initiatives to strengthen their employer brand. Furthermore, the study highlights the broad appeal of CSR initiatives across generational lines, paving the way for future research on the interplay between CSR, employer attractiveness and individual and generational dynamics.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationGintalea, Greta; Correia, Ricardo; Venciute, Dominyka; Lapinskiene, Ruta (2024). Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness. Cogent Business and Management,11:1. ISSN 23311975pt_PT
dc.identifier.doi10.1080/23311975.2024.2429799pt_PT
dc.identifier.issn23311975
dc.identifier.urihttp://hdl.handle.net/10198/30698
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCSR (corporate social responsibility)pt_PT
dc.subjectEmployer brand attractivenesspt_PT
dc.subjectSustainability self-identitypt_PT
dc.subjectGenerational differencespt_PT
dc.subjectPhilanthropic CSRpt_PT
dc.subjectEthical CSRpt_PT
dc.subjectEnvironmental CSRpt_PT
dc.titleSustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractivenesspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue1pt_PT
oaire.citation.titleCogent Business & Managementpt_PT
oaire.citation.volume11pt_PT
person.familyNameCorreia
person.givenNameRicardo
person.identifier2752542
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.orcid0000-0002-0132-4002
person.identifier.scopus-author-id37085131800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication.latestForDiscovery99a2c38b-f63f-444f-809e-e3a9f73e732f

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