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Authors
Advisor(s)
Abstract(s)
A elaboração deste projeto assenta na análise e estruturação de um plano de negócio, ferramenta
fundamental para as organizações presentes e que se estejam a implementar no mercado, de modo a
garantir a sua abertura, sobrevivência, crescimento e prosperidade. Ao longo da presente dissertação
serão retratados o conceito do plano de negócios e os seus benefícios bem como as suas diversas
etapas. Cada vez mais o empreendedorismo é alvo de estudos académicos e, nesta linha de estudo,
têm surgido cada vez mais iniciativas que incentivam o empreendedorismo. E como é possível observar
ao redor do mundo, têm surgido cada vez mais negócios empreendedores voltados para a
sustentabilidade. Este conceito tem sido de igual modo, cada vez mais, abordado na vida quotidiana.
Seguindo a linha de raciocínio voltada para o empreendedorismo, em conjunto com a sustentabilidade,
surgiu a ideia do negócio analisada ao longo do presente projeto. O negócio tem como objetivo a criação
de uma loja de roupa com base no conceito de sustentabilidade, vendendo produtos produzidos através
de materiais de igual modo considerados sustentáveis. Relativamente à metodologia utilizada, para a
correta elaboração do plano de negócio, consistiu numa primeira fase numa revisão de literatura, de
modo a poder ser apresentado um enquadramento sobre conceitos que serão utilizados ao longo do
projeto. Foram posteriormente realizadas algumas análises de modo a compreender a atuação de
negócio perante o mercado, nomeadamente, análise PESTEL e a análise SWOT. Na etapa seguinte,
de modo a compreender se o negócio seria bem aceite e qual o alcance que o mesmo poderia atingir
mesmo ainda em fase de criação, foi elaborado e divulgado um questionário com questões simples e
concisas. Por fim, para concluir a apresentação deste negócio foi realizado um plano financeiro o qual
apresenta um VAL de 19 036,78€ com uma taxa de atualização de 3,99%, uma TIR de 34,46% e um
Payback de 4 anos, 4 meses e 11 dias, demonstrando-se, deste modo, que a ideia é rentável.
his project is based on the analysis and structuring of a business plan, a fundamental tool for organisations in the market to ensure their opening, survival, growth, and profit. In the course of the dissertation, the concept of the business plan and its benefits, as well as its stages, will be described. Entrepreneurship is increasingly the subject of academic study, and in this line of study, there have been more and more initiatives that encourage entrepreneurship. And as can be seen worldwide, more and more entrepreneurial and sustainability-orientated businesses are springing up. This concept has also been increasingly addressed in everyday life. Following the line of reasoning of entrepreneurship in conjunction with sustainability, the idea for the business that will be analyzed during the project emerged. The business aims to create a clothing shop based on the concept of sustainability, selling products produced using materials that are also considered sustainable. The methodology used to draw up the business plan consisted initially of analyzing the literature review to provide a framework for the concepts that will be used throughout the project. Some analyses were then carried out to understand the business's performance in the market, using PESTEL analysis and SWOT analysis. In the next stage, in order to know whether the business would be well accepted and what scope it could achieve even though it was still in the creation phase, a questionnaire with simple and concise questions was drawn up and publicized. Finally, to conclude the presentation of this business, a financial plan was drawn up which shows a NPV of €19,036.78 with a discount rate of 3.99%, an IRR of 34.46% and a Payback of 4 years, 4 months and 11 days, thus demonstrating that the idea is profitable.
his project is based on the analysis and structuring of a business plan, a fundamental tool for organisations in the market to ensure their opening, survival, growth, and profit. In the course of the dissertation, the concept of the business plan and its benefits, as well as its stages, will be described. Entrepreneurship is increasingly the subject of academic study, and in this line of study, there have been more and more initiatives that encourage entrepreneurship. And as can be seen worldwide, more and more entrepreneurial and sustainability-orientated businesses are springing up. This concept has also been increasingly addressed in everyday life. Following the line of reasoning of entrepreneurship in conjunction with sustainability, the idea for the business that will be analyzed during the project emerged. The business aims to create a clothing shop based on the concept of sustainability, selling products produced using materials that are also considered sustainable. The methodology used to draw up the business plan consisted initially of analyzing the literature review to provide a framework for the concepts that will be used throughout the project. Some analyses were then carried out to understand the business's performance in the market, using PESTEL analysis and SWOT analysis. In the next stage, in order to know whether the business would be well accepted and what scope it could achieve even though it was still in the creation phase, a questionnaire with simple and concise questions was drawn up and publicized. Finally, to conclude the presentation of this business, a financial plan was drawn up which shows a NPV of €19,036.78 with a discount rate of 3.99%, an IRR of 34.46% and a Payback of 4 years, 4 months and 11 days, thus demonstrating that the idea is profitable.
Description
Keywords
Empreendedorismo Sustentabilidade Vestuário Plano de negócio Viabilidade