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O turismo é, hoje, uma das atividades económicas com maior destaque a nível global. Segundo dados
da World Travel & Tourism Council (WTTC, 2017), a contribuição do setor de viagem e turismo para o
crescimento do PIB mundial foi de 3,1% em 2016, maior que a economia global como um todo, que
cresceu 2,5% no mesmo período. Além de ser a chave para o desenvolvimento económico, o turismo é
responsável por grande parte da criação de empregos em todo o mundo. Por esse motivo o estudo da
competitividade turística é de extrema importância para a avaliação e elaboração de estratégias do
setor.
Este estudo tem como objetivo principal o estudo da avaliação do desempenho e da competitividade
turística entre as regiões brasileiras por principais mercados emissores, tendo por base os dados das
chegadas mensais por vias de acesso para o período de 2011 a 2015. Para isso utilizou-se o
instrumento da análise da Quota de Mercado (AQM) proposto por Faulkner (1997) e a Dissemelhança
entre os destinos turísticos nos principais mercados emissores, para tornar a análise do estudo ainda
mais completa.
A partir da análise foram obtidos resultados que revelaram que a quantidade de chegadas ao Brasil
aumentou durante o período avaliado, obtendo seu maior valor em 2014, por consequência da Copa do
Mundo realizada no país. Em relação à Análise da Quota de Mercado, observou-se que a
competitividade turística entre as regiões brasileiras apresenta alterações entre os destinos, as regiões
demonstram diferentes índices de competitividade para as diversas origens. No que se refere ao estudo
da dissemelhança, a Região Sul foi o destino mais singular, enquanto as regiões Centro-Oeste e
Sudeste demonstraram ser as mais semelhantes.
Tourism is today one of the most prominent economic activities in the world. According to data from the World Travel & Tourism Council (WTTC, 2017), the contribution of the travel and tourism sector to world GDP growth was 3.1% in 2016, higher than the overall global economy, which grew 2.5% in the same period. In addition to being the key to economic development, tourism is responsible for much of the job creation around the world. For this reason, the study of tourism competitiveness is of extreme importance for the evaluation and elaboration of strategies of the sector. This study has as main objective the study of the evaluation of the performance and the tourist competitiveness between the Brazilian regions by main emitting markets, based on the data of the monthly arrivals by access routes for the period of 2011 to 2015. For this it was used The instrument of Market Quota analysis (AQM) proposed by Faulkner (1997), and the Dissemination among tourist destinations in the main emitting markets, to make the analysis of the study even more complete. From the analysis, results were obtained that revealed that the number of arrivals in Brazil increased during the evaluation period, obtaining its greatest value in 2014, as a consequence of the World Cup held in the country. Regarding the Market Quota Analysis, it was observed that the tourism competitiveness between the Brazilian regions shows changes between destinations, the regions show different competitiveness indices for the different origins. Regarding the study of dissimilarity, the Southern Region was the most singular destination, while the Midwest and Southeast regions were the most similar.
Tourism is today one of the most prominent economic activities in the world. According to data from the World Travel & Tourism Council (WTTC, 2017), the contribution of the travel and tourism sector to world GDP growth was 3.1% in 2016, higher than the overall global economy, which grew 2.5% in the same period. In addition to being the key to economic development, tourism is responsible for much of the job creation around the world. For this reason, the study of tourism competitiveness is of extreme importance for the evaluation and elaboration of strategies of the sector. This study has as main objective the study of the evaluation of the performance and the tourist competitiveness between the Brazilian regions by main emitting markets, based on the data of the monthly arrivals by access routes for the period of 2011 to 2015. For this it was used The instrument of Market Quota analysis (AQM) proposed by Faulkner (1997), and the Dissemination among tourist destinations in the main emitting markets, to make the analysis of the study even more complete. From the analysis, results were obtained that revealed that the number of arrivals in Brazil increased during the evaluation period, obtaining its greatest value in 2014, as a consequence of the World Cup held in the country. Regarding the Market Quota Analysis, it was observed that the tourism competitiveness between the Brazilian regions shows changes between destinations, the regions show different competitiveness indices for the different origins. Regarding the study of dissimilarity, the Southern Region was the most singular destination, while the Midwest and Southeast regions were the most similar.
Descrição
Mestrado APNOR e de dupla diplomação com a UTFPR - Universidade Tecnológica Federal do Paraná
Palavras-chave
Competitividade turística Análise da quota de mercado Regiões brasileiras Destinos turísticos