Publicação
Preface - Redefining the Future of Digital Marketing With Virtual Influencers
| datacite.subject.fos | Ciências Sociais | |
| dc.contributor.author | Correia, Ricardo | |
| dc.contributor.author | Venciute, Dominyka | |
| dc.date.accessioned | 2026-02-11T15:32:21Z | |
| dc.date.available | 2026-02-11T15:32:21Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | The digital marketing landscape is undergoing a seismic transformation, and at the forefront of this evolution are Virtual Influencers (VIs). As editors of Redefining the Future of Digital Marketing With Virtual Influencers, we are excited to present this volume, which explores a dynamic and increasingly influential facet of modern marketing. Virtual Influencers, powered by artificial intelligence, computer generated imagery, and carefully crafted human- like personas, are not only reshaping how brands connect with audiences but are also redefining what it means to be an “influencer” in the digital age. | por |
| dc.identifier.citation | Correia, R.; Venciute, D.(eds). (2025) Prefácio. In Redefining the Future of Digital Marketing With Virtual Influencers. IGI Global. ISBN: 9798337302560 | |
| dc.identifier.isbn | 9798337302560 | |
| dc.identifier.uri | http://hdl.handle.net/10198/35714 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.publisher | IGI Global Scientific Publishing | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.title | Preface - Redefining the Future of Digital Marketing With Virtual Influencers | eng |
| dc.type | editorial | |
| dspace.entity.type | Publication | |
| oaire.citation.title | Redefining the future of digital marketing with virtual influencers | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| person.familyName | Correia | |
| person.givenName | Ricardo | |
| person.identifier | 2752542 | |
| person.identifier.ciencia-id | 8C10-37EE-796D | |
| person.identifier.orcid | 0000-0002-0132-4002 | |
| person.identifier.scopus-author-id | 37085131800 | |
| relation.isAuthorOfPublication | 99a2c38b-f63f-444f-809e-e3a9f73e732f | |
| relation.isAuthorOfPublication.latestForDiscovery | 99a2c38b-f63f-444f-809e-e3a9f73e732f |