Preface - Redefining the Future of Digital Marketing With Virtual Influencers

Correia, Ricardo; Venciute, Dominyka

http://hdl.handle.net/10198/35714

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Autores

Correia, Ricardo

Venciute, Dominyka

Resumo(s)

The digital marketing landscape is undergoing a seismic transformation, and at the forefront of this evolution are Virtual Influencers (VIs). As editors of Redefining the Future of Digital Marketing With Virtual Influencers, we are excited to present this volume, which explores a dynamic and increasingly influential facet of modern marketing. Virtual Influencers, powered by artificial intelligence, computer generated imagery, and carefully crafted human- like personas, are not only reshaping how brands connect with audiences but are also redefining what it means to be an “influencer” in the digital age.

URI

http://hdl.handle.net/10198/35714

Citação

Correia, R.; Venciute, D.(eds). (2025) Prefácio. In Redefining the Future of Digital Marketing With Virtual Influencers. IGI Global. ISBN: 9798337302560

Editora

IGI Global Scientific Publishing

Coleções

EsACT - Editoriais, Cartas, Notas, Prefácios, Correções, Indexados à WoS/Scopus

Licença CC

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