Social media marketing research at the hotel industry in Slovakia

Palencarova, Martina; Hohos, Tomas; Correia, Ricardo; Cunha, Carlos R.

Publication

Social media marketing research at the hotel industry in Slovakia

2022Conference object

dc.contributor.author	Palencarova, Martina
dc.contributor.author	Hohos, Tomas
dc.contributor.author	Correia, Ricardo
dc.contributor.author	Cunha, Carlos R.
dc.date.accessioned	2022-08-01T13:40:07Z
dc.date.available	2022-08-01T13:40:07Z
dc.date.issued	2022
dc.description.abstract	Social networks are the main marketing entity of the hotel industry of the 21st century. To understand the impact that social networks have on the hotel sector, both from the point of view of the hotel and the consumer is becoming essential. The aim of this research is to find out how 5 stars Slovakian hotels present themselves in 3 different social networks Instagram, Facebook and Twitter and to compare them with each other. For that purpose a descriptive analyses of the most relevant features of this social networks was conducted. The study offers relevant insight for marketing practitioners in the hospitality industry	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Palencarova, Martina; Hohos, Tomas; Correia, Ricardo; Cunha, Carlos R. (2022). Social media marketing research at the hotel industry in Slovakia. In 17th Iberian Conference on Information Systems and Technologies, CISTI 2022. p.1-7. ISBN 978-989-33-3436-2	pt_PT
dc.identifier.doi	10.23919/CISTI54924.2022.9820127	pt_PT
dc.identifier.isbn	978-9-8933-3436-2
dc.identifier.issn	2166-0727
dc.identifier.uri	http://hdl.handle.net/10198/25777
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	IEEE	pt_PT
dc.relation	Applied Management Research Unit
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	pt_PT
dc.subject	Marketing	pt_PT
dc.subject	Digital marketing	pt_PT
dc.subject	Hotels	pt_PT
dc.subject	Social media	pt_PT
dc.title	Social media marketing research at the hotel industry in Slovakia	pt_PT
dc.type	conference object
dspace.entity.type	Publication
oaire.awardTitle	Applied Management Research Unit
oaire.awardURI	info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.conferencePlace	Madrid	pt_PT
oaire.citation.endPage	7	pt_PT
oaire.citation.startPage	1	pt_PT
oaire.citation.title	17th Iberian Conference on Information Systems and Technologies (CISTI)	pt_PT
oaire.fundingStream	6817 - DCRRNI ID
person.familyName	Correia
person.familyName	Cunha
person.givenName	Ricardo
person.givenName	Carlos R.
person.identifier	2752542
person.identifier	R-001-NSC
person.identifier.ciencia-id	8C10-37EE-796D
person.identifier.ciencia-id	2316-5664-FF6F
person.identifier.orcid	0000-0002-0132-4002
person.identifier.orcid	0000-0003-3085-1562
person.identifier.rid	H-2678-2014
person.identifier.scopus-author-id	37085131800
person.identifier.scopus-author-id	57202512811
project.funder.identifier	http://doi.org/10.13039/501100001871
project.funder.name	Fundação para a Ciência e a Tecnologia
rcaap.rights	restrictedAccess	pt_PT
rcaap.type	conferenceObject	pt_PT
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