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Orientador(es)
Resumo(s)
Recently in the literature, there have been many attempts to expand classic models of market competition analysis. Considering firms are competing globally against many different sellers over different markets, recent works proposed a model where it is possible to represent competition among companies where they compete against each other directly and indirectly, using a hypergraph to represent the competition structure.
This document presents an attempt to demonstrate how the young and maturing networked price competition model, which allows finding the best price for the companies from the competition structure and market sizes, can be used in any case of study.
This work continues the recent demand to adapt the famous Bertrand competition model, where sellers ask for prices. Since there are no recent works which use the recent model, it has been presented how to use it in such a way that is possible to guess the competition structure and the distribution of the buyers by only by observing how companies are pricing.
To better understand the applications of the existing method, the first real case of study which has used the Bertrand Network model is presented: a competition among 6 flight companies, where prices were collected by using the Google Flight tracking service, concluding that the proofs and claims developed in this work are useful to enhance market analysis.
Descrição
Mestrado de dupla diplomação com a UTFPR - Universidade Tecnológica Federal do Paraná
Palavras-chave
Bertrand network Game theory Nash equilibrium Market Analysis