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e-Marketing influence on rural tourism destination sustainability: a conceptual approach

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dc.contributor.authorRodrigues, Sónia
dc.contributor.authorCorreia, Ricardo
dc.contributor.authorGonçalves, Ramiro Manuel
dc.contributor.authorBranco, Frederico
dc.contributor.authorMartins, José
dc.date.accessioned2022-06-24T09:29:15Z
dc.date.available2022-06-24T09:29:15Z
dc.date.issued2022
dc.description.abstractAs the demand for rural tourism destinations increases, the relevancy of the tourism sector to the overall destination sustainability becomes even more significant, and the existing tourism operators transition their marketing initia- tives to a digital nature, it is critical to understand how the global quality of the implemented e-marketing initiatives are impacting rural destinations image and brand equity, how they trigger tourists’ intention to visit, and as a consequence foster overall destination sustainability. Hence, a novel conceptual model, drawn on Delone & McLean Information Systems Success model, Tan & Wu model on the relations between destination image and future visit behavior, and on the overall brand equity context presented by Verma, is proposed and the multiple implications on the presented artefact are discussed.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRodrigues, Sónia; Correia, Ricardo; Gonçalves, Ramiro Manuel Ramos Moreira; Branco, Frederico; Martins, José (2022). e-marketing influence on rural tourism destination sustainability: a conceptual approach. In 10th World Conference on Information Systems and Technologies, WorldCIST 2022. p. 449-461. ISBN 978-3-031-04828-9pt_PT
dc.identifier.doi10.1007/978-3-031-04829-6_40pt_PT
dc.identifier.issn2367-3370
dc.identifier.urihttp://hdl.handle.net/10198/25598
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjecte-marketingpt_PT
dc.subjectTourism destination sustainabilitypt_PT
dc.subjectRural tourismpt_PT
dc.subjectOverall brand equitypt_PT
dc.subjectIntention to visitpt_PT
dc.titlee-Marketing influence on rural tourism destination sustainability: a conceptual approachpt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.endPage461pt_PT
oaire.citation.startPage449pt_PT
oaire.citation.titleLecture Notes in Networks and Systemspt_PT
oaire.citation.volume470pt_PT
person.familyNameCorreia
person.familyNameMartins
person.givenNameRicardo
person.givenNameJosé
person.identifier2752542
person.identifierR-005-4SA
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.ciencia-idBC19-7E23-DA8C
person.identifier.orcid0000-0002-0132-4002
person.identifier.orcid0000-0002-7787-6305
person.identifier.ridB-5280-2014
person.identifier.scopus-author-id37085131800
person.identifier.scopus-author-id35321317600
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication9a3a730e-b304-424c-9325-35f43c88f16c
relation.isAuthorOfPublication.latestForDiscovery99a2c38b-f63f-444f-809e-e3a9f73e732f

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