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User's profile of a Portuguese thermal establishment: empirical study

2022Conference paper Open access
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dc.contributor.authorVaz, Márcia
dc.contributor.authorAlves, Maria José
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorCosta, Vânia
dc.contributor.authorRodrigues, Cristina
dc.contributor.authorFernandes, Paula Odete
dc.contributor.authorNunes, Alcina
dc.date.accessioned2023-03-10T14:27:51Z
dc.date.available2023-03-10T14:27:51Z
dc.date.issued2022
dc.description.abstractThe thermal tradition plays an important role for society by naturally promoting and improving individuals' well-being. Thermal treatments help cure diseases and prevent pathologies, including mental and social ones, providing users with a better quality of life. At the same time, such a wellness activity introduces leisure components resulting from a more holistic perspective on health and well-being. Given the importance of this topic, which just recently started to be the object of empirical studies in Portugal, the present study aims to identify the profile of those who attend a thermal spa. For this purpose, a self-administrated questionnaire was applied to the Termas de Chaves' users during the 2021 thermal season, i.e., between August and November. A convenience method of non-probability sampling allowed to obtain a sample of 220 thermal users. This establishment, located in the sub-region of Alto Tâmega, North of Portugal, has 300 years of history and vast experience in providing thermal services for different audiences. To better understand and identify the features of the thermal spa user, sociodemographic data were analysed and identified the characteristics, motivations, behaviours, preferences, and perceptions of the thermal spa users under study. The data collected was submitted to treatment through an exploratory quantitative analysis. The distribution data analysis was elaborated using frequencies, centrality and variability descriptive measures complemented by TwoStep cluster analysis. The results showed that most of the participants in Chaves thermal spa are women, with an average age of 69 years (SD=12.556), married, retired, and living in the northern region of Portugal. They seek these services in the season between summer and autumn, for medical advice, mainly for therapeutic reasons, and stay in the thermal spa, on average, for 14 days (SD=2.667). Moreover, the cluster analysis identifies three different groups of users to which thermal stakeholders should consider different policy approaches. By defining the users' profile, this empirical research presents a practical contribution since it provides a strategic orientation for the thermal establishments' stakeholders aiming, essentially, at the (re)qualification of supply and the increase of demand, thus contributing to the sectoral and regional competitiveness.pt_PT
dc.description.sponsorshipFCT Portugal for financial support by national funds FCT/MCTES to UNIAG, under Project no. UIDB/04752/2020
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationVaz, Márcia; Alves, Maria José; Ferreira, Fernanda; Costa, Vânia; Rodrigues, Cristina; Fernandes, Paula O.; Nunes, Alcina (2022). User's profile of a Portuguese thermal establishment: empirical study. In the 5th International Conference on Tourism Research- ICTR 2022. Porto, Portugal. p. 449-458pt_PT
dc.identifier.doi10.34190/ictr.15.1.133pt_PT
dc.identifier.isbn978-1-914587-32-0
dc.identifier.issn2516-3604
dc.identifier.urihttp://hdl.handle.net/10198/27620
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherAcademic Conferences International Limitedpt_PT
dc.relationProject “GreenHealth - Digital strategies in biological assets to improve well-being and promote green health” (Norte-01-0145-FEDER-000042), supported by Norte Portugal Regional Operational Programme (NORTE 2020), under the PORTUGAL 2020 Partnership Agreement, through the European Regional Development Fund (ERDF)”.pt_PT
dc.relationApplied Management Research Unit
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectThermal spapt_PT
dc.subjectThermal spa users' profilept_PT
dc.subjectNorth Portugalpt_PT
dc.subjectTwoStep clusterpt_PT
dc.titleUser's profile of a Portuguese thermal establishment: empirical studypt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.conferencePlacePorto, Portugalpt_PT
oaire.citation.endPage458pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage449pt_PT
oaire.citation.titleInternational Conference on Tourism Researchpt_PT
oaire.citation.volume15pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameVaz
person.familyNameAlves
person.familyNameFernandes
person.familyNameNunes
person.givenNameMárcia
person.givenNameMaria José
person.givenNamePaula Odete
person.givenNameAlcina
person.identifierN-3804-2013
person.identifier.ciencia-id4217-1528-0CB4
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person.identifier.ciencia-id991D-9D1E-D67D
person.identifier.ciencia-id1111-680F-0CAF
person.identifier.orcid0000-0002-0587-6453
person.identifier.orcid0000-0001-8506-4393
person.identifier.orcid0000-0001-8714-4901
person.identifier.orcid0000-0003-4056-9747
person.identifier.ridM-6624-2016
person.identifier.ridM-8259-2013
person.identifier.scopus-author-id57742784000
person.identifier.scopus-author-id16400584800
person.identifier.scopus-author-id35200741800
person.identifier.scopus-author-id55907654000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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