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Advisor(s)
Abstract(s)
O lema de qualquer gestor hoteleiro é oferecer produtos e serviços turísticos que proporcionem um nível de satisfação elevado, nomeadamente, atividades de animação como complemento à oferta hoteleira, e prolongar a permanência média dos hóspedes.
Com o presente trabalho pretende-se analisar o contributo da animação para a permanência média nos estabelecimentos hoteleiros das Terras de Trás-os-Montes. Para dar resposta ao objetivo principal formularam-se alguns objetivos específicos: i) identificar o tipo de atividades de animação complementar à oferta hoteleira; ii) identificar a existência de parcerias com agentes de animação turística; iii) identificar as atividades praticadas pelos hóspedes; iv) analisar a perceção dos dirigentes dos estabelecimentos hoteleiros quanto à influência da animação para a permanência média. Assim, aplicou-se uma metodologia qualitativa, com aplicação de uma entrevista semi-estruturada aos dirigentes dos estabelecimentos hoteleiros das Terras de Trás-os-Montes. Dos 31 estabelecimentos hoteleiros da região do estudo, apenas treze colaboraram no trabalho de investigação. O periodo de recolha de dados decorreu de 29 de março a 13 de maio de 2019.
Para analisar a informação das entrevistas recorreu-se a uma análise de conteúdo. Os resultados obtidos permitem concluir que apenas 23% dos estabelecimentos hoteleiros oferecem atividades de animação aos hóspedes, nomeadamente, percursos pedestres, passeios de barco, visitas guiadas e passeios de jipe. Cerca de 39% têm parcerias com empresas de animação turística locais. As atividades praticadas pelos hóspedes são coincidentes, na sua maioria, com as atividades oferecidas pelos estabelecimentos hoteleiros. Quanto à permanência média dos hóspedes os dirigentes foram consensuais, não ultrapassando os dois dias. Os três estabelecimentos hoteleiros que oferecem atividades de animação não ultrapassam as 4 noites de permanência média. Todos os entrevistados são da opinião que animação contribui para o aumento da permanência média.
The motto of any hotel manager is to offer tourism products and services that provide a high level of satisfaction, namely entertainment in addition to the hotel offer, and prolong the average stay of guests. The present study intends to analyse the contribution of entertainment for the average stay in hotel establishments in Terras de Trás-os-Montes. In order to achieve the main goal, some specific objectives were formulated: i) to identify the kind of entertainment activities additional to the hotel offer; ii) to identify the existence of partnerships with tourist entertainment agents; iii) to identify the activities practised by the guests; iv) to analyse the perception of the hotel managers regarding the influence of entertainment on the increase of the average stay. Thus, a qualitative methodology was used, by applying a semi-structured interview to the managers of the hotel establishments in Terras de Trás-os-Montes. From the 31 hotel establishments in the region where the study was applied, only thirteen contributed for the investigation. The data collection period went from 29th March to 13th May 2019. In order to analyse the information gathered from the interviews, an analysis of content was made. The results obtained allow us to conclude that only 23% of the hotel establishments offer entertainment activities to their guests, namely walking trails, boat trips, guided tours and jeep tours. About 39% hold a partnership with local tourist entertainment companies. Most activities practised by the guests coincide with the activities offered by the hotel establishments. As far as the average stay of the guests is concerned, the managers agreed they do not go beyond two days. The three hotel establishments that offer entertainment activities do not go beyond four nights of average stay. All the surveyed agreed that entertainment activities contribute for the increase of the length of stay.
The motto of any hotel manager is to offer tourism products and services that provide a high level of satisfaction, namely entertainment in addition to the hotel offer, and prolong the average stay of guests. The present study intends to analyse the contribution of entertainment for the average stay in hotel establishments in Terras de Trás-os-Montes. In order to achieve the main goal, some specific objectives were formulated: i) to identify the kind of entertainment activities additional to the hotel offer; ii) to identify the existence of partnerships with tourist entertainment agents; iii) to identify the activities practised by the guests; iv) to analyse the perception of the hotel managers regarding the influence of entertainment on the increase of the average stay. Thus, a qualitative methodology was used, by applying a semi-structured interview to the managers of the hotel establishments in Terras de Trás-os-Montes. From the 31 hotel establishments in the region where the study was applied, only thirteen contributed for the investigation. The data collection period went from 29th March to 13th May 2019. In order to analyse the information gathered from the interviews, an analysis of content was made. The results obtained allow us to conclude that only 23% of the hotel establishments offer entertainment activities to their guests, namely walking trails, boat trips, guided tours and jeep tours. About 39% hold a partnership with local tourist entertainment companies. Most activities practised by the guests coincide with the activities offered by the hotel establishments. As far as the average stay of the guests is concerned, the managers agreed they do not go beyond two days. The three hotel establishments that offer entertainment activities do not go beyond four nights of average stay. All the surveyed agreed that entertainment activities contribute for the increase of the length of stay.
Description
Keywords
Estabelecimentos hoteleiros Animação Permanência média Parcerias Terras de Trás-os-Montes