Visitors’ perception image of the Douro demarcated region through social networks

Esteves, Elsa Tavares; Morais, Elisabete Paulo; Macedo, Cláudia

Publication

Visitors’ perception image of the Douro demarcated region through social networks

2022Journal article

dc.contributor.author	Esteves, Elsa Tavares
dc.contributor.author	Morais, Elisabete Paulo
dc.contributor.author	Macedo, Cláudia
dc.date.accessioned	2022-09-29T11:24:36Z
dc.date.available	2022-09-29T11:24:36Z
dc.date.issued	2022
dc.description.abstract	The image of a tourist destination is a strong antecedent of the behavioral intention of tourists, such as the intention to visit/revisit the destination or to recommend others to visit. Therefore, different tourist organizations try to create a robust image for their destinations that helps them to differentiate themselves from others to become competitive. The Douro Wine Region, World Heritage Site since 2001, presents itself as a tourist destination par excellence, for its various attractions. Thus, this exploratory study aims to analyze the presence in social networks of the destination Douro Vinhateiro and identify the dimensions of the destination image. To this end, a work was developed according to the mixed research model; two methodological approaches were adopted - qualitative and quantitative. As a data collection method, in a first phase, the documental analysis was chosen, followed by a qualitative analysis of websites and social networks related to the Alto Douro Wine Region and, in a second phase, a questionnaire was applied to tourists who visited this region. The results showed that the image of the region under study is formed by three main dimensions: the Douro River, the Vineyards, and the City of Porto. Tourists also point to these three dimensions as the main factors associated with this region.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Esteves, Elsa Tavares; Morais, Elisabete Paulo; Macedo, Cláudia (2022). Visitors’ perception image of the Douro demarcated region through social networks. Journal of Internet Social Networking & Virtual Communities. ISSN 2166-0794. 2022, p. 1-18	pt_PT
dc.identifier.doi	10.5171/2022.971108	pt_PT
dc.identifier.issn	2166-0794
dc.identifier.uri	http://hdl.handle.net/10198/25952
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	IBIMA	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	pt_PT
dc.subject	Tourism	pt_PT
dc.subject	Destination image	pt_PT
dc.subject	Social networks	pt_PT
dc.subject	Alto Douro wine region	pt_PT
dc.title	Visitors’ perception image of the Douro demarcated region through social networks	pt_PT
dc.type	journal article
dspace.entity.type	Publication
oaire.citation.endPage	18	pt_PT
oaire.citation.startPage	1	pt_PT
oaire.citation.title	Journal of Internet Social Networking & Virtual Communities	pt_PT
oaire.citation.volume	2022	pt_PT
person.familyName	Esteves
person.familyName	Morais
person.givenName	Elsa Tavares
person.givenName	Elisabete Paulo
person.identifier.ciencia-id	3614-29F4-BC16
person.identifier.ciencia-id	541E-1263-2337
person.identifier.orcid	0000-0002-8463-9842
person.identifier.orcid	0000-0002-1923-2341
person.identifier.rid	W-1757-2017
person.identifier.scopus-author-id	27568052000
rcaap.rights	openAccess	pt_PT
rcaap.type	article	pt_PT
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