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Abstract(s)
A situação geográfica privilegiada do arquipélago de Cabo Verde torna o mar um grande tesouro
nacional. No mar podem surgir inúmeras oportunidades de negócios, que se tornam um sustento para
as famílias cabo-verdianas. Em Cabo Verde a maioria das famílias vivem essencialmente da agricultura,
pesca e pecuária, pois há carência de empregos, o que provoca a criação de autoemprego, ou seja,
uma fonte de rendimento por conta própria para poder sobreviver.
As maiores fontes de recursos em Cabo Verde são a partir do mar, essencialmente falando da pesca,
agricultura que embora nos últimos anos vive um período de seca, pecuária onde maioria das famílias
do ambiente rural faz criação dos animais para ajudar no rendimento do agregado familiar e também
não podemos deixar de falar do turismo, sendo um país ensolarado todas as épocas do ano Cabo Verde
usa deste recurso para atrair turistas e mais fontes de rendimento para o país.
A empresa tem como nome LiMar. Foi-lhe atribuído este nome devido à sua localização que é à beira
do mar e também por causa da atividade que ela exerce, ou seja, dos produtos e serviços prestados
por ela, os quais são característicos do mar. A LiMar é uma loja onde se vende equipamentos de pesca
e presta serviços como passeios de botes e aluguer de equipamentos para prática de pesca desportiva.
Os equipamentos vendidos são linhas, redes, anzois, varas, GPS, motores, iscas vivas, roupa de
mergulho, barbatanas, chumbo, malas térmicas, navalhas, facas, alicates e tesouras. Também se vai
vender outros materiais suplementares como óculos de sol, chapéus, protetor solar. Para a prestação
do serviço temos botes, vara de pesca, boia, mala de acessórios, e mala térmica para colocar os
pescados.
O projeto está ligado à comercialização de produtos e prestação de serviços na área da pesca, é uma
empresa do sector privado, no qual vende produtos necessários para a prática de pesca tanto artesanal
como desportiva. A LiMar tem como clientes pescadores do concelho de Santa Cruz e das localidades
próximas como Calheta São Miguel, Ribeira da Barca; peixeiras, que precisam de equipamentos de
pescas no seu dia-a-dia de trabalho no qual utilizam muito para realizar a atividade que é a pesca e
venda de peixes, como também turistas e visitantes do concelho que vem experimentar o passeio de
bote e praticar pesca desportiva.
Mais do que vender produtos, a LiMar quer entrar no mercado fazendo histórias e tentando chegar aos
corações dos clientes dia após dia, o que requer uma tarefa árdua e apenas conseguida aliada à
indiscutível qualidade dos seus produtos e prestação do seu serviço. Com isso procura diariamente,
superar as expectativas do cliente e fazer com que a marca seja representativa para ir mais além da
comercialização de equipamentos de pesca, passeios de bote e aluguer de equipamentos para prática
de pesca desportiva.
A existência de produtos com variedades permite um maior grau de fidelização por parte dos clientes,
pelo facto de poderem aceder a um leque variado de produtos do mesmo fornecedor. Uma das bases
de comunicação da empresa é estabelecer relações de proximidade com o cliente, baseadas na
interação humana.
Faz-se uso de uma estratégia de marketing convencional, alocando fundos diretos para publicidade,
mas também se faz o marketing relacional, o qual ganha um especial papel neste sentido. Sendo que
a maioria dos nossos clientes não usa redes sociais, utiliza-se mais o contacto físico direto, atendimento
personalizado, ou seja, assistência pessoal, cooperação entre clientes e empresa para ouvir as
opiniões, sugestões destes, na colaboração para saber que produtos mais precisam, se a prestação de
serviços está sendo bem feita, criando uma relação próxima com eles.
A realização de parcerias estratégicas na área é necessária, por exemplo, com a autarquia local e as
instituições ligadas ao mar e turismo pois é uma das principais formas de criar uma relação positiva e
duradoura com os consumidores. Desta forma, o modelo de negócio e estratégia da empresa é pensado
e planeado como um todo, sendo a relação com os clientes e parceiros, sejam eles de que cariz for
assente nas mesmas bases.
O plano de negócio precisa de um financiamento de 62232€ sessenta e dois mil e duzentos e vinte e
três euros) para iniciar o negócio, conseguindo no primeiro ano ter um retorno líquido de 8568€ ( oito
mil e quinhentos e sessenta oito euros) e no final de 6 anos já com um retorno líquido de 45803€ (
quarenta e cinco mil e oitocentos e três euros).
The privileged geographical situation of the Cape Verde archipelago makes the sea a great national treasure. Numerous business opportunities can arise at sea, which makes a living for Cape Verdean families. In Cape Verde, most families live from agriculture, fishing, and livestock, as there is a lack of jobs, which leads to the creation of self-employment, that is, a source of income on their own to survive. The largest sources of resources in Cape Verde are from the sea, fishing, agriculture which, although in recent years, has been experiencing a period of drought, livestock farming where most families in rural areas raise animals to help with household income. and we also cannot forget to talk about tourism, being a sunny country at all times of the year, Cape Verde uses this resource to attract tourists and more sources of income for the country. The company's name is LiMar. It was given this name due to its location, which is on the seashore, and also because of the activity it carries out, that is, the products and services it provides, which are characteristic of the sea. The LiMar is a store that sells fishing equipment and provides services such as boat trips and equipment rental for sport fishing. The equipment sold is lines, nets, hooks, rods, GPS, motor, live bait, diving suit, fins, lead, thermal bags, razors, knives, pliers, scissors, other supplementary materials such as sunglasses, hat, sunscreen. To provide the service we have boats, fishing rod, buoy, accessory bag, and thermal bag to store the fish. The project is linked to the marketing of products and provision of services in the fishing area, it is a private sector company, which sells products necessary for both artisanal and sporting fishing. LiMar's clients are fishermen from the municipality of Santa Cruz and nearby towns such as Calheta São Miguel, Ribeira da Barca, fishmongers, who need fishing equipment in their day-to-day work, which they use a lot to carry out the activity they is fishing and selling fish, as well as tourists and visitors to the municipality who come to experience boat rides and practice sport fishing. More than selling products, LiMar wants to enter the market by making stories and trying to reach the hearts of customers day after day, which requires an arduous task and can only be achieved combined with the indisputable quality of its products and the provision of its service. With this, we strive daily to exceed customer expectations and make the brand representative to go beyond the sale of fishing equipment, boat trips and equipment rental for sport fishing. The existence of varied products allows for a greater degree of customer loyalty, since they can access a varied range of products from the same supplier. One of the company's communication bases is to establish close relationships with the customer, based on human interaction. We use a conventional marketing strategy, allocating direct funds for advertising, but we also do relationship marketing, which plays a special role in this sense. As the majority of our customers do not use social networks, we use more physical contact, personalized service, that is, personal assistance, cooperation between customers and the company to listen to their opinions, suggestions, collaboration to find out which products they need most, the provision of services if all of this is being done well, creating a close relationship with them. The creation of strategic partnerships in the area is necessary, for example with the local authority and institutions linked to the sea and tourism, as it is one of the main ways of creating a positive and lasting relationship with consumers. In this way, the company's business model and strategies are thought out and planned as a whole, with the relationship with customers and partners, whatever their nature, being based on the same bases. The business plan requires financing of €62,232, sixty-two thousand, two hundred and twenty-three euros) to start the business, achieving in the first year a net return of €8,568 (eight thousand, five hundred and sixty-eight euros) and at the end of 6 years, with a net return of €45,803 (forty-five thousand, eight hundred and three euros).
The privileged geographical situation of the Cape Verde archipelago makes the sea a great national treasure. Numerous business opportunities can arise at sea, which makes a living for Cape Verdean families. In Cape Verde, most families live from agriculture, fishing, and livestock, as there is a lack of jobs, which leads to the creation of self-employment, that is, a source of income on their own to survive. The largest sources of resources in Cape Verde are from the sea, fishing, agriculture which, although in recent years, has been experiencing a period of drought, livestock farming where most families in rural areas raise animals to help with household income. and we also cannot forget to talk about tourism, being a sunny country at all times of the year, Cape Verde uses this resource to attract tourists and more sources of income for the country. The company's name is LiMar. It was given this name due to its location, which is on the seashore, and also because of the activity it carries out, that is, the products and services it provides, which are characteristic of the sea. The LiMar is a store that sells fishing equipment and provides services such as boat trips and equipment rental for sport fishing. The equipment sold is lines, nets, hooks, rods, GPS, motor, live bait, diving suit, fins, lead, thermal bags, razors, knives, pliers, scissors, other supplementary materials such as sunglasses, hat, sunscreen. To provide the service we have boats, fishing rod, buoy, accessory bag, and thermal bag to store the fish. The project is linked to the marketing of products and provision of services in the fishing area, it is a private sector company, which sells products necessary for both artisanal and sporting fishing. LiMar's clients are fishermen from the municipality of Santa Cruz and nearby towns such as Calheta São Miguel, Ribeira da Barca, fishmongers, who need fishing equipment in their day-to-day work, which they use a lot to carry out the activity they is fishing and selling fish, as well as tourists and visitors to the municipality who come to experience boat rides and practice sport fishing. More than selling products, LiMar wants to enter the market by making stories and trying to reach the hearts of customers day after day, which requires an arduous task and can only be achieved combined with the indisputable quality of its products and the provision of its service. With this, we strive daily to exceed customer expectations and make the brand representative to go beyond the sale of fishing equipment, boat trips and equipment rental for sport fishing. The existence of varied products allows for a greater degree of customer loyalty, since they can access a varied range of products from the same supplier. One of the company's communication bases is to establish close relationships with the customer, based on human interaction. We use a conventional marketing strategy, allocating direct funds for advertising, but we also do relationship marketing, which plays a special role in this sense. As the majority of our customers do not use social networks, we use more physical contact, personalized service, that is, personal assistance, cooperation between customers and the company to listen to their opinions, suggestions, collaboration to find out which products they need most, the provision of services if all of this is being done well, creating a close relationship with them. The creation of strategic partnerships in the area is necessary, for example with the local authority and institutions linked to the sea and tourism, as it is one of the main ways of creating a positive and lasting relationship with consumers. In this way, the company's business model and strategies are thought out and planned as a whole, with the relationship with customers and partners, whatever their nature, being based on the same bases. The business plan requires financing of €62,232, sixty-two thousand, two hundred and twenty-three euros) to start the business, achieving in the first year a net return of €8,568 (eight thousand, five hundred and sixty-eight euros) and at the end of 6 years, with a net return of €45,803 (forty-five thousand, eight hundred and three euros).
Description
Keywords
Pesca Equipamentos de mergulho Turismo Cabo Verde