Publication
The effects of parasocial relationship on source credibility and the consumer-based brand equity connection in the context of brand-opinion leader collaborations on social media
| dc.contributor.author | Venciute, Dominyka | |
| dc.contributor.author | Degulyte, Aurelija | |
| dc.contributor.author | Correia, Ricardo | |
| dc.contributor.author | Lapinskiene, Ruta | |
| dc.contributor.author | Skudiene, Vida | |
| dc.date.accessioned | 2024-08-26T11:13:42Z | |
| dc.date.available | 2024-08-26T11:13:42Z | |
| dc.date.issued | 2024 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Venciute, Dominyka; Degulyte, Aurelija; Correia, Ricardo; Lapinskiene, Ruta; Skudiene, Vida. (2024) The effects of parasocial relationship on source credibility and the consumer-based brand equity connection in the context of brand-opinion leader collaborations on social media. Diversity Vienna CMC24. University of Vienna. p.197-201. ISBN 978-3-200-09859-6 | pt_PT |
| dc.identifier.doi | 10.25365/phaidra.507 | pt_PT |
| dc.identifier.isbn | 978-3-200-09859-6 | |
| dc.identifier.uri | http://hdl.handle.net/10198/30194 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by-sa/4.0/ | pt_PT |
| dc.subject | Parasocial relationship | pt_PT |
| dc.subject | Social media | pt_PT |
| dc.subject | Consumer-based brand equity | pt_PT |
| dc.subject | Source credibility | pt_PT |
| dc.title | The effects of parasocial relationship on source credibility and the consumer-based brand equity connection in the context of brand-opinion leader collaborations on social media | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | University of Vienna | pt_PT |
| oaire.citation.endPage | 201 | pt_PT |
| oaire.citation.startPage | 197 | pt_PT |
| oaire.citation.title | Diversity CMC24 | pt_PT |
| person.familyName | Correia | |
| person.givenName | Ricardo | |
| person.identifier | 2752542 | |
| person.identifier.ciencia-id | 8C10-37EE-796D | |
| person.identifier.orcid | 0000-0002-0132-4002 | |
| person.identifier.scopus-author-id | 37085131800 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | 99a2c38b-f63f-444f-809e-e3a9f73e732f | |
| relation.isAuthorOfPublication.latestForDiscovery | 99a2c38b-f63f-444f-809e-e3a9f73e732f |