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Online negative reviews in the hospitality industry: moving from problems to opportunities

dc.contributor.authorSadaghashvil, Ani
dc.contributor.authorCorreia, Ricardo
dc.date.accessioned2020-02-27T11:14:17Z
dc.date.available2020-02-27T11:14:17Z
dc.date.issued2019
dc.description.abstractThe aim of this research is to understand better the dynamics of online negative reviews. Particularly, we want to explore the relationship between service recovery online and customersatisfaction in the hospitality industry. Based on the concepts of service failure, service recovery, and satisfaction, a conceptual model was developed. The conceptual model intends to measure the relationship between online service recovery and customer satisfaction. An empirical quantitative research was used to test the model, with a sample of international travellers who had written an online negative review and received responses on it. This research concludes some practical insights that are believed to be very useful for hotel management in applying service recovery correctly when responding to dissatisfied customers’ online reviews on travel related platforms.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSadaghashvil, Ani; Correia, Ricardo (2019). Online negative reviews in the hospitality industry: moving from problems to opportunities. Journal of Marketing Research and Case Studies. ISSN 2165-7009. 2019, p. 1-13pt_PT
dc.identifier.doi10.5171/2019.126255pt_PT
dc.identifier.issn2165-7009
dc.identifier.urihttp://hdl.handle.net/10198/20721
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIBIMA Publishingpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjectCustomer satisfactionpt_PT
dc.subjectService failurept_PT
dc.subjectService recoverypt_PT
dc.subjectOnline reviewspt_PT
dc.titleOnline negative reviews in the hospitality industry: moving from problems to opportunitiespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage13pt_PT
oaire.citation.issue2019pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleJournal of Marketing Research and Case Studiespt_PT
person.familyNameCorreia
person.givenNameRicardo
person.identifier2752542
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.orcid0000-0002-0132-4002
person.identifier.scopus-author-id37085131800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication.latestForDiscovery99a2c38b-f63f-444f-809e-e3a9f73e732f

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