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How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?

datacite.subject.fosCiências Agrárias::Agricultura, Silvicultura e Pescas
datacite.subject.fosCiências Sociais::Ciências da Comunicação
datacite.subject.sdg04:Educação de Qualidade
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
dc.contributor.authorVieira, Elvira Pacheco
dc.contributor.authorBorges, Ana Pinto
dc.contributor.authorRodrigues, Paula
dc.contributor.authorOstapenko, Svitlana
dc.contributor.authorAlmeida, António Lopes de
dc.date.accessioned2026-02-27T17:20:05Z
dc.date.available2026-02-27T17:20:05Z
dc.date.issued2024
dc.description.abstractHow knowledge impacts purchasing behavior is a matter of extensive investigation, but the research on the interplay between the self-reported wine knowledge and information seeking is scarce. Present research contributes to filling the gap within the understanding how self-reported wine knowledge and information seeking impacts wine purchase behavior. Based on the analysis of 1314 valid questionnaires administered to the participant of wine event “Essência do Vinho” held in Porto, Portugal between 23 and 26 of February 2023, partial least squares (PLS) path analytical technique was employed. We confirm that more knowledgeable consumers are less price sensitive and rely more on their knowledge and subsequent appreciation of place of origin of the wine at the moment of purchase. Meanwhile limited wine knowledge is a constraint in wine consumption, as it makes consumers more insecure in making their own choices and relying more on value for money appreciation, price and recommendation factors. We conclude that stimulation of information seeking and participation in the wine events is key in increasing wine expertise that impacts appreciation of the place of origin and subsequent willingness to pay. Thus, promoting awareness and expertise among consumers is the key to increasing competitiveness of the wine sector.eng
dc.description.sponsorshipThe authors are grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support by national funds FCT/MCTES to UNIAG (UIDB/04752/2020 and UIDP/04752/2020).
dc.identifier.citationVieira, Elvira Pacheco; Borges, Ana Pinto; Rodrigues, Paula; Ostapenko, Svitlana; Almeida, António Lopes de (2024). How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?.In International Conference on Tourism, Technology and Systems, ICOTTS 2023. ISSN 2190-3018. 384, p. 373-384
dc.identifier.doi10.1007/978-981-99-9758-9_29
dc.identifier.isbn9789819998821
dc.identifier.isbn9789819997589
dc.identifier.issn2190-3018
dc.identifier.issn2190-3026
dc.identifier.urihttp://hdl.handle.net/10198/35893
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature
dc.relationApplied Management Research Unit
dc.relationApplied Management Research Unit
dc.relation.ispartofSmart Innovation, Systems and Technologies
dc.relation.ispartofAdvances in Tourism, Technology and Systems
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/
dc.subjectEssência do Vinho
dc.subjectWine event participation
dc.subjectWine expertise wine purchase behavior
dc.subjectWine information seeking
dc.titleHow Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?eng
dc.typeconference paper
dspace.entity.typePublication
oaire.awardTitleApplied Management Research Unit
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F04752%2F2020/PT
oaire.citation.endPage384
oaire.citation.startPage373
oaire.citation.titleInternational Conference on Tourism, Technology and Systems, ICOTTS 2023
oaire.citation.volume384
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameVieira
person.givenNameElvira Pacheco
person.identifierA-5395-2010
person.identifier.ciencia-idB913-0565-0908
person.identifier.orcid0000-0002-9296-3896
person.identifier.scopus-author-id180827-009829
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication20a7a09b-08b2-4e43-8195-d3eb94852f13
relation.isAuthorOfPublication.latestForDiscovery20a7a09b-08b2-4e43-8195-d3eb94852f13
relation.isProjectOfPublicationdb81737a-fcb8-4cd9-b025-f7465790c52b
relation.isProjectOfPublicationfddb1487-0635-4996-8ea1-acac8476ca6b
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