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Promotion of destinations through interactive digital marketing: collaborative model for smart cities

2022Conference object Open access
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dc.contributor.authorCunha, Carlos R.
dc.contributor.authorMendonça, Vítor
dc.contributor.authorMartins, Márcio Ribeiro
dc.contributor.authorCarneiro, Manuela
dc.date.accessioned2022-10-14T10:09:42Z
dc.date.available2022-10-14T10:09:42Z
dc.date.issued2022
dc.description.abstractSmart cities are, by nature, spaces with a richness and diversity of technologies incorporated in their physical spaces, in such a way that they can be seen as a single intelligent and collaborative space. As technological pillars, two important layers arise – the sensory layer and the actuator layer, both of which are strongly interconnected with each other, emerging as a large Internet of Things network. This scenario reveals an enormous potential for marketing science and for the creation of innovative strategies to promote territories as touristic destinations. Within the multiple opportunities, there is space for the development of an interactive marketing experience, revolutionizing, through creative rethink, the way destinations interact with their visitors, and make known all their potential. Although in the context of tourism, there are three main moments in the visit process – the before, the during and the after, this work focuses on the moment of the destination visit – the during. In order to understand how creative rethink can be carried out to create innovative strategies to promote touristic destinations, an introduction is carried out, substantiating the concepts of digital marketing, smart cities and Internet of Things. Then, the methodology that governed the creation of a collaborative model for smart cities is clearly defined, being contextualized the importance of destinations-communication, the concept of a smart city and some of the major technology that support this concept. After contextualization and methodological aspects, this article presents a conceptual model where its components are described and where it is discussed how the model can take advantage of the variety of technologies that exist in a smart city, in order to allow innovative digital marketing strategies and innovating in the interaction between the city and the visitant, and vice versa – the vision of interactive digital marketing. In the model discussion, some interaction-scenarios and their main benefits are highlighted, which serve as examples for validating the proposed model. Finally, we present the work limitations and mains conclusions.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCunha, Carlos R.; Mendonça, Vítor; Martins, Márcio Ribeiro; Carneiro, Manuela (2022). Promotion of destinations through interactive digital marketing: collaborative model for smart cities. In 5th International Conference on Tourism Research ICTR 2022. p. 92-100. ISBN 978-191458732-0pt_PT
dc.identifier.isbn978-191458732-0
dc.identifier.issn2516-3604
dc.identifier.urihttp://hdl.handle.net/10198/25993
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherAcademic Conferences International Limitedpt_PT
dc.relationApplied Management Research Unit
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectDigital marketingpt_PT
dc.subjectSmart citiespt_PT
dc.subjectModelpt_PT
dc.subjectCollaborationpt_PT
dc.subjectTourismpt_PT
dc.titlePromotion of destinations through interactive digital marketing: collaborative model for smart citiespt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.conferencePlaceVila do Condept_PT
oaire.citation.endPage100pt_PT
oaire.citation.startPage92pt_PT
oaire.citation.title5th International Conference on Tourism Research (ICTR 2022)pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCunha
person.familyNameMendonça
person.familyNameMartins
person.familyNameCarneiro
person.givenNameCarlos R.
person.givenNameVítor
person.givenNameMárcio Ribeiro
person.givenNameManuela
person.identifierR-001-NSC
person.identifier.ciencia-id2316-5664-FF6F
person.identifier.ciencia-id591A-BFEF-2CD2
person.identifier.ciencia-id7D1E-7619-8418
person.identifier.ciencia-id151D-D40E-A1FD
person.identifier.orcid0000-0003-3085-1562
person.identifier.orcid0000-0001-7020-8235
person.identifier.orcid0000-0003-3343-3155
person.identifier.ridH-2678-2014
person.identifier.scopus-author-id57202512811
person.identifier.scopus-author-id36550587200
person.identifier.scopus-author-id57194633812
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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