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The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty—Porto

2024Documento de conferência Acesso aberto
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datacite.subject.fosCiências Sociais::Ciências da Comunicação
datacite.subject.fosCiências Sociais::Geografia Económica e Social
datacite.subject.sdg04:Educação de Qualidade
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorSantos, Bárbara
dc.contributor.authorCarvalho, Margarida
dc.contributor.authorEmer, Paula
dc.contributor.authorBorges, Ana Pinto
dc.contributor.authorVieira, Bruno
dc.contributor.authorBrandão, Amélia
dc.contributor.authorVieira, Elvira Pacheco
dc.date.accessioned2026-02-19T15:10:56Z
dc.date.available2026-02-19T15:10:56Z
dc.date.issued2024
dc.description.abstractDevelopment of an emotional attachment to the brand is a key issue in brand management, making constructs such as brand experience, brand satisfaction, brand love, and brand loyalty one of the most addressed topics in marketing research, specifically, the destinations brands, such as of city of Porto. Within this debate, special attention is given to sociodemographic characteristics and the role they have within this journey. Namely we address the impact of gender, age, educational qualifications, marital status, and residence on brand experience, brand satisfaction, brand love, and brand loyalty. Our findings indicate that these characteristics do play the role. Positive brand experience-affecting factors include being female relative to male, being older (the higher the impact), and being a tourist relative to not being a tourist. Non-tourists (those who reside in Portugal or Porto) have an advantage over tourists in terms of brand loyalty and customer satisfaction. Age and gender have also shown importance. Marriage status and level of education were important components of brand loyalty. Gender had no effect on brand love, but age (which rises with maturity), education level (which rises with credentials), and marital status (being married or widowed) all had favorable impacts.eng
dc.description.sponsorshipThe authors are grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support by national funds FCT/MCTES to UNIAG (UIDB/04752/2020 and UIDP/04752/2020).
dc.identifier.citationSantos, Bárbara; Carvalho, Margarida; Emer, Paula; Borges, Ana Pinto; Vieira, Bruno; Brandão, Amélia; Vieira, Elvira Pacheco (2024). The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty—Porto (2024). 2023 International Conference on Tourism, Technology and Systems (ICOTTS’23). ISSN 2190-3018. 2, p. 385-394
dc.identifier.doi10.1007/978-981-99-9758-9_30
dc.identifier.isbn9789819998821
dc.identifier.isbn9789819997589
dc.identifier.issn2190-3018
dc.identifier.issn2190-3026
dc.identifier.urihttp://hdl.handle.net/10198/35810
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature
dc.relationApplied Management Research Unit
dc.relationApplied Management Research Unit
dc.relation.ispartofSmart Innovation, Systems and Technologies
dc.relation.ispartofAdvances in Tourism, Technology and Systems
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectBrand experience
dc.subjectBrand loyalty
dc.subjectPorto
dc.subjectCustomer satisfaction
dc.titleThe Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty—Portoeng
dc.typeconference object
dspace.entity.typePublication
oaire.awardNumberUIDB/04752/2020
oaire.awardNumberUIDP/04752/2020
oaire.awardTitleApplied Management Research Unit
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F04752%2F2020/PT
oaire.citation.endPage394
oaire.citation.startPage385
oaire.citation.title2023 International Conference on Tourism, Technology and Systems (ICOTTS’23)
oaire.citation.volume2
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameVieira
person.givenNameElvira Pacheco
person.identifierA-5395-2010
person.identifier.ciencia-idB913-0565-0908
person.identifier.orcid0000-0002-9296-3896
person.identifier.scopus-author-id180827-009829
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication20a7a09b-08b2-4e43-8195-d3eb94852f13
relation.isAuthorOfPublication.latestForDiscovery20a7a09b-08b2-4e43-8195-d3eb94852f13
relation.isProjectOfPublicationdb81737a-fcb8-4cd9-b025-f7465790c52b
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