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The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities

2023Journal article Restricted access
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dc.contributor.authorCorreia, Ricardo
dc.contributor.authorCunha, Manuela
dc.contributor.authorCarvalho, Aida
dc.contributor.authorSousa, Bruno
dc.date.accessioned2024-03-20T11:06:48Z
dc.date.available2024-03-20T11:06:48Z
dc.date.issued2023
dc.description.abstractThis study aims to assess the online presence of three Portuguese low-density territories and analyze the communication strategies employed by public and private entities within each municipality. The alignment between public and private entities within each municipality is also examined as a potential factor that could impact the effectiveness of digital communication strategies.pt_PT
dc.description.sponsorshipFunding: This research was financed by national funds provided by FCT - Foundation for Science and Technology through project Ref. UIDB/04470/2020 CITUR.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCorreia, Ricardo; Cunha, Manuela; Carvalho, Ainda; Sousa, Bruno (2023). The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities. Journal of Hospitality and Tourism Insights. ISSN 2514-9792. 7:2, p. 723-742pt_PT
dc.identifier.doi10.1108/JHTI-09-2022-0422pt_PT
dc.identifier.eissn2514-9806
dc.identifier.issn2514-9792
dc.identifier.urihttp://hdl.handle.net/10198/29632
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.relationCentre for Tourism Research, Development and Innovation
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTourismpt_PT
dc.subjectMarketingpt_PT
dc.subjectDigital communicationpt_PT
dc.titleThe (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalitiespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre for Tourism Research, Development and Innovation
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04470%2F2020/PT
oaire.citation.titleJournal of Hospitality and Tourism Insightspt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCorreia
person.familyNameCarvalho
person.familyNameSousa
person.givenNameRicardo
person.givenNameAida
person.givenNameBruno
person.identifier2752542
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.ciencia-id7A1B-FC39-9BC4
person.identifier.ciencia-idAD16-D506-6CDE
person.identifier.orcid0000-0002-0132-4002
person.identifier.orcid0000-0001-8997-9195
person.identifier.orcid0000-0002-8588-2422
person.identifier.ridA-5325-2019
person.identifier.scopus-author-id37085131800
person.identifier.scopus-author-id57204794161
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
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