The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities

Correia, Ricardo; Cunha, Manuela; Carvalho, Aida; Sousa, Bruno

http://hdl.handle.net/10198/29632

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Abstract(s)

This study aims to assess the online presence of three Portuguese low-density territories and analyze the communication strategies employed by public and private entities within each municipality. The alignment between public and private entities within each municipality is also examined as a potential factor that could impact the effectiveness of digital communication strategies.

Keywords

Tourism Marketing Digital communication

URI

http://hdl.handle.net/10198/29632

Citation

Correia, Ricardo; Cunha, Manuela; Carvalho, Ainda; Sousa, Bruno (2023). The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities. Journal of Hospitality and Tourism Insights. ISSN 2514-9792. 7:2, p. 723-742