Image of Douro wine region through social networks - visitor perception

Esteves, Elsa Tavares; Morais, Elisabete Paulo; Macedo, Cláudia

Publication

Image of Douro wine region through social networks - visitor perception

2022Conference paper

dc.contributor.author	Esteves, Elsa Tavares
dc.contributor.author	Morais, Elisabete Paulo
dc.contributor.author	Macedo, Cláudia
dc.date.accessioned	2023-01-04T11:49:44Z
dc.date.available	2023-01-04T11:49:44Z
dc.date.issued	2022
dc.description.abstract	The image of a tourist destination should be worked by the various players in the tourism industry, to attract the destination, and promoted in various communication channels, including social media. Social networks are a source of information, content sharing and experiences, by the various users, and can condition the image created of a destination, favorably or not. The Douro Wine Region, World Heritage Site since 2001, presents itself as a tourist destination par excellence, for its various attractions. Thus, this exploratory study aims to analyze the presence in social networks of the destination Douro Vinhateiro and identify the dimensions of the destination image. To this end, it was developed a work according to the mixed research model, two methodological approaches were adopted - qualitative and quantitative. As a data collection method, in a first phase it was chosen the documental analysis, followed by a qualitative analysis of websites and social networks related to the Alto Douro Wine Region and in a second phase it was applied a questionnaire to tourists who visited this region. The results showed that the image of the region under study is formed by three main dimensions: the Douro River, the Vineyards, and the City of Porto. Tourists also point to these three dimensions as the main factors associated with this region.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Esteves, Elsa Tavares; Morais, Elisabete Paulo; Macedo, Cláudia (2022). Image of Douro wine region through social networks - visitor perception. In Proceedings of 39th International Business Information Management Association. p. 3117-3130. ISBN 978-0-09998551-8-8	pt_PT
dc.identifier.isbn	978-0-9998551-8-8
dc.identifier.issn	2767-9640
dc.identifier.uri	http://hdl.handle.net/10198/26280
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	International Business Information Management Association (IBIMA)	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	pt_PT
dc.subject	Tourism	pt_PT
dc.subject	Destination image	pt_PT
dc.subject	Social networks	pt_PT
dc.subject	Alto Douro Wine Region	pt_PT
dc.title	Image of Douro wine region through social networks - visitor perception	pt_PT
dc.type	conference paper
dspace.entity.type	Publication
oaire.citation.endPage	3130	pt_PT
oaire.citation.startPage	3117	pt_PT
person.familyName	Esteves
person.familyName	Morais
person.givenName	Elsa Tavares
person.givenName	Elisabete Paulo
person.identifier.ciencia-id	3614-29F4-BC16
person.identifier.ciencia-id	541E-1263-2337
person.identifier.orcid	0000-0002-8463-9842
person.identifier.orcid	0000-0002-1923-2341
person.identifier.rid	W-1757-2017
person.identifier.scopus-author-id	27568052000
rcaap.rights	restrictedAccess	pt_PT
rcaap.type	conferenceObject	pt_PT
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